Download - Interactive Bar Facade: Park Hyatt Milano
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SVELAPARK HYATT BAR RELAUNCH
Master in Interaction Design 2013/2014Workshop 2: HY ExpectationsProject Leaders: Stefano Cardini MVBD / Nima Gazestani MIDProject Advisor: Claudio ModeriniTechnical Advisors: Emanuele Lomelo / Riccardo MantelliMVBD Team: Anna Weckerle, Jihane Chartouni, Miriam FayadMID Team: Eray Alan, Hallvar Hauge Johnsen, Tiago BoaventuraMilano, Italia - October 2013
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Introduction Inspiration Concept Technicals Values Potential
ABSTRACTThe management of Park Bar wants to change their market positioning from a regular hotel attraction to somewhere Milanese people would like to go on a daily basis.
This project addresses the issues regarding the external location of the bar and how interactive solutions would help triggering and attracting general public.
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Introduction Inspiration Concept Technicals Values Potential
PROBLEM ASSESSMENT
Narrow alleyway Poor signage visibilityCrowded during the dayEmpty during the night
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Introduction Inspiration Concept Technicals Values Potential
INSPIRATION
Absolut Art on the Bottle
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Introduction Inspiration Concept Technicals Values Potential
INSPIRATION
Japanese Walls
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Introduction Inspiration Concept Technicals Values Potential
INSPIRATION
Iris by Hybe
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Introduction Inspiration Concept Technicals Values Potential
OVERVIEW
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Introduction Inspiration Concept Technicals Values Potential
ICONS
Elements found on the branding concept
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Introduction Inspiration Concept Technicals Values Potential
VISUAL ARTWORK
Artists and designers are invited to customize branding elements
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Introduction Inspiration Concept Technicals Values Potential
TRIGGERINGIndividuals are attracted by finding out that their shadowshape has changed into something new.
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Introduction Inspiration Concept Technicals Values Potential
SCENARIO
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Introduction Inspiration Concept Technicals Values Potential
SCENARIO
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Introduction Inspiration Concept Technicals Values Potential
SCENARIO
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Introduction Inspiration Concept Technicals Values Potential
SCENARIO
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Introduction Inspiration Concept Technicals Values Potential
SCENARIO
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Introduction Inspiration Concept Technicals Values Potential
TECHNOLOGY
Webcam | TouchDesigner Software | InfraRed LED Strip | Video Projector
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Introduction Inspiration Concept Technicals Values Potential
VALUES» Attraction and engagement of general public
» Direct connection to visual branding
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Introduction Inspiration Concept Technicals Values Potential
POTENTIAL
Exploration of different themes and occasions
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GRAZIE!