Download - Integrated Marketing Campaign Presentation
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Homeowners
Medium Income
<$60,000
Families with Children living
at home
Adults between the
ages of 31-40
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Increase annual sales of test kit by 20% before December 31, 2015
Increase test kit sales by 40% in the month of January (Radon Awareness month)
Distribute 500 Radon coupons by December 31, 2015
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Educate our target audience about the dangers of Radon exposure
Increase awareness of Radon test kit and consultation services
Increase community outreach
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High Price
Low Price
ConvenientInconvenient
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January Event/Advertising Radon Action Month: QR Code
Poster and Volume One Circular
February Direct Marketing Brochure & Coupon Circular
March
April Event Kids Expo
May Advertising Volume One Circular
June Event Breakfast in the Valley
July
August Direct Marketing Brochure & Coupon Circular
September Event Total Health Fest
October
November
December
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Total Health Fest Vendor Booth $350
Family Fest Vendor Booth $200
Breakfast in the Valley Free!
Volume One Circular $261 (4 bi-monthly cycles)
Brochure Prints $185 for 500
Coupon Prints Included in Brochure prints
QR Code Prints $18.50 for 50
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