Private & Confidential | Copyright 2011 @ 121advisor
21July 2011
INSURANCE 2.0Ideas in Action
Insurance 2.0 : Connecting Consumers in Social Web
By Don Tan, Senior VPBusiness Consultancy
Private & Confidential | Copyright 2011 @ 121advisor
Insurance 2.0 : Ideas in Action
21July 2011Page 2
Social Media Marketing
Mascot Marketing
Online Video Marketing
Social Media Applications
Campaigning with Microsites
Edutainment & Video Blog
Blogs & Forums & Chats
Private & Confidential | Copyright 2011 @ 121advisor
Insurance 2.0Online Insurance is getting more…
21July 2011Page 3
Personalized
Relate to Individual (e.g. Needs & Statuses)Personal
Social Networked with Social Media
Community & Friends, Referral & RecommendationSocial
Indirect Marketing & Selling More Educating yet Entertaining More Attractive, Trendy & Fun
Edutaining
Private & Confidential | Copyright 2011 @ 121advisor
Social Media Marketing : FacebookThe Power of Social Network
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YOU
LikeShare
CommentLink
100x Friends
LikeShare
CommentLink
10%
1,000x Friends
LikeShare
CommentLink
10%
Private & Confidential | Copyright 2011 @ 121advisor
Social Media Marketing : FacebookUse of Facebook Fan Page “LIKE”
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Friend’s refer Friends (indirectly) !
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Social Media Marketing : FacebookYour Fans are Following : “LIKE”, “COMMENT” & “SHARE”
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Recommendations
Interactions
“Free Marketing” message!
3 millions listeners!
Private & Confidential | Copyright 2011 @ 121advisor
Social Media Campaign : FacebookRunning a Campaign to Build Your Base
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RealityShow
Web Contest
Private & Confidential | Copyright 2011 @ 121advisor
Social Media Campaign : FacebookRunning a Facebook Contest : Building Your Base
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Simple PHOTO
Tagging !
Do it on Facebook
Page !
Watch Ikea Case Study Video atwww.youtube.com/watch?v=s5SuIgloanE
Private & Confidential | Copyright 2011 @ 121advisor
Mascot MarketingCompare the Meerkat : Fun & Indirect !
21July 2011Page 9
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Marketing & Branding with MascotGeico with Gecko & Aflac with Duck
Private & Confidential | Copyright 2011 @ 121advisor
Video MarketingFun Video Channel
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Marketing with Online VideoDirect Commercial via YouTube : Easy to Share / Link !
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3 millions viewers
15 millions viewers
3 millions viewers
Watch Compare the Meerkat Video atwww.youtube.com/watch?v=7YZ710CJ0hM
Private & Confidential | Copyright 2011 @ 121advisor
Social Media ApplicationsOnline Surveys / Quiz : Romance-o-Meter
21July 2011Page 13
Private & Confidential | Copyright 2011 @ 121advisor
Social Media ApplicationsRomance-o-Meter : Fun, Indirect, Viral…
21July 2011Page 14
Private & Confidential | Copyright 2011 @ 121advisor
Marketing & Prospecting with MicrositeFlexible, Focus, Fun : Insure Your Love (Webby Award Finalist)
21July 2011Page 15
Private & Confidential | Copyright 2011 @ 121advisor
Marketing & Prospecting with MicrositeQualifying Suspects to Prospects at the point of Entry!
21July 2011Page 16
Private & Confidential | Copyright 2011 @ 121advisor
Profile-based MarketingOnline Campaign with Targeted Profile Micrcosite
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Watch AXA Insurance’s Case Study atwww.youtube.com/watch?v=JZi8fPixDi4
Private & Confidential | Copyright 2011 @ 121advisor
Prospecting by EdutainingEdutaining & Infotaining Flash Media on Health Care
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Webby Awards 2010 & 2011Insurance category Finalist
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Marketing & Prospecting with Video BlogUse of Video Blog for Insurance : Edutaining !
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Watch How Health Insurance Works atwww.youtube.com/watch?v=17bwRpCLshk
Private & Confidential | Copyright 2011 @ 121advisor
Marketing & Prospecting via GamesEntertaining & Educating!
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Private & Confidential | Copyright 2011 @ 121advisor
Prospecting & Services via Blog & ForumCommunity Forums & Blogs
21July 2011Page 21
Private & Confidential | Copyright 2011 @ 121advisor
Selling with Customer’s TestimonialsBlogs & Testimonials with Real Customers : AFLAC
21July 2011Page 22
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Online Sales with Online ChatConverse and Convert to Sales through Online Agent
21July 2011Page 23
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It’s not about the Technology…
… but the Idea & Strategy !
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More Ideas? Follow Webassurance.org!www.Webassurance.org or Facebook.com/Webassurance.org
21July 2011Page 25
Private & Confidential | Copyright 2011 @ 121advisor
121advisor for Insurance 2.0Solution & Services
Solution & Services
Insurance 2.0StrategyConsultancy
Insurance 2.0 Solution
& Campaign
Design & Development Solution Implementation Outsourcing & Managed Services Campaign Execution
Web Business Strategy IT Strategy Planning Requirement Elicitation Business Process Innovation
21 July 2011Page 26
Webassurance Channel Implementation
Private & Confidential | Copyright 2011 @ 121advisor
Webassurancefor Life & General
Se
rvic
es
Channel Management
SolutionS.a.a.SS
olu
tio
ns
Social MediaManagement
Web Application Hosting &
Management
Webassurance Strategy
Consultancy
Cyberagency Strategy
Consultancy
Artwork – Blog – Content – Design – E-Learning – Games
Application Processing – Chat Agents – Site Mgmt
121advisor : Complete Solution & ServicesInsurance & Takaful 2.0 Enablement
21 July 2011Page 27
Web 2.0Portal
Management
Social Media Outsourcing
Setup – Monitor – Report – Engage - Manage
Private & Confidential | Copyright 2011 @ 121advisor
THANK YOUWeb : www.121advisor.com | Email : [email protected] Tel: +60-3-7498-5212 | Fax: +60-3-7955-6363Follow Us : Facebook | Twitter | LinkedIn | YouTube | Webassurance.org BlogAddress : Suite 1208, Level 12 Amcorp Tower, Amcorp Trade Centre, No. 18, Persiaran Barat, 46050 Petaling Jaya, Selangor
21July 2011
