Transcript
Page 1: Instagram & Pinterest For Business

Pinterest & Instagram For Business

Stefanie Herder | Grand Haven Area Convention & Visitors Bureau

[email protected]

@VisitGrandHaven @StefHerder

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The Crazy Stats Page

Pinterest

100 million active users

50 billion pins

80% of all pins are repins

Instagram

400 million active users worldwide

40 billion photos shared so far – 80 million shared per day

3.5 billion likes daily

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Just because it

exists, doesn’t mean

it’s right for your

business.

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What’s the most

important part of

social media

marketing?

•Consistent,

Engaging,

& Authentic

Content

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Using Pinterest For Business

How to Get Started

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Pinterest In A Nutshell

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Pinterest In A Nutshell

Pinterest helps people discover the things they

want to plan, buy, and do.

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Pinterest In A Nutshell

Pins –

Pins can be almost anything — a gift, recipe, or even a quote.

They’re like little bookmarks people add to Pinterest that always

point back to the sites they came from (like yours!)

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Pinterest In A Nutshell

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Pinterest In A Nutshell

Boards –

Boards are where people collect and organize their Pins. Each

board tells a unique, hand-crafted story about what that person

cares about. People can follow boards whose Pins they like—like

yours!

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Pinterest In A Nutshell

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Why Do People

Use Pinterest?

• Inspiration

• Organization

• Project Management

• DIY – Crafts & Home

• Products – Buying/Selling

• Travel Planning

• To Do/Bucket/Wish Lists

• Event & Wedding Planning

• Fashion

• Recipes

• Beauty

• Fitness

It’s important to know how users

interact with a social media platform

before you jump in on the

conversation.

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How Can You Use

Pinterest for Business?

o Branding – You Exist!

o Increased web traffic & SEO

o Increased sales

o Engagement

o Analytics

o Demonstrate expertise & credibility in any given area

o Organize

o Collaborate

o Brainstorm

o Gather ideas & inspiration

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Ways Your Business Can Use Pinterest

Link to Your Website – As Much as You Can & With Photos!

Post Products & Examples of Your Work

Share News/Blog Posts

Follow Trends

Collaborate

Organize

It Doesn’t Have to Be Used For Marketing & Promoting Your Business

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Start A Business

Account

• Business.Pinterest.com

• Already have an

account?

• Easily convert it to a

business account via

your account

settings

• Access to analytics, promoted pins, and more

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Start A Business

Account

• Create Username

• Create Description

• Add Profile Photo

• Add Website

• Start Following Other

Accounts & Boards

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Start A Business

Account

o Search For Topics That

Apply To Your

Business to Find

Accounts to Follow,

Pins to Repin, Trending

Topics, Boards to

Follow, ect.

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Create Boards & Start Pinning!

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Create Boards & Start Pinning!

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Create Boards – Collaborative Boards

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Create Boards – Secret Boards

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Best Practices & Tools – Pin It Button

Install the Pin It button

About.Pinterest.com/en/goodies

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Best Practices & Tools – Download The App

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Best Practices & Tools

– Create Pins From Your Website

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Best Practices & Tools

– Create Pins From Your Website

Helps Increase Website Traffic & SEO

Pin Relevant Pins

Pin To Relevant Boards You’ve Created

Or Create A New Board

Customize The Pin Description If Needed

Original: Tulips ---HomePageSlider

Update: Tulips in Grand Haven Central

Park – Grand Haven, Michigan

Pro Tip: Name Photos For Better Search Results

When You Upload Them To Your Website.

Remember – People Could Pin Directly

From Your Site And You Want Best Possible

‘Ripple Effect’

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Best Practices & Tools – Create Pins

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Best Practices & Tools – Create Pins

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Best Practices & Tools – Create Pins

Once You Add The New Pin

You Can Go To The Board You

Pinned It To And Edit It To Include

A Link To A Specific Link

Only Create Pins This Way If You

Own The Image Or Have Permission

To Use It This Way

Don’t Grab A Random Image

From Google Images Or Another

Site

Pro Tip: Create a Pin Specifically

Made For Pinterest Further

Highlighting Your Pin

Examples: Image With Title,

Infographic, Multiple Step Photos

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Best Practices & Tools – Analytics

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Best Practices & Tools – Analytics

Your Profile

Impressions

Repins

Clicks

All-Time

Most Repinned

Best In Search

Power Pins

Pins with a high mix of repins, clicks & more

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Best Practices & Tools – Analytics

Your Audience

Demographics

Country

Metro Area

Language

Gender

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Best Practices & Tools – Analytics

Your Audience

Interests

What Your Audience is Into

Categories

Boards of Yours They Like

Brands Your Audience

Engages With

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Best Practices & Tools – Promoted Pins

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Best Practices & Tools – Promoted Pins

Choose Your Campaign Goal

Boost Engagement

Get Traffic To Your Website

Pick A Pin

Set Campaign Budget

Choose Demographics

Set Campaign Length

Set Your Max CPE or CPC

Cost Per Engagement

Cost Per Click

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Best Practices & Tools – Promoted Pins

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Best Practices & Tools – Promoted Pins

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VisitGrandHaven Examples

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VisitGrandHaven Examples

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Community Examples

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Community Examples

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Community Examples

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Instagram For Business

Visual Story Telling Through Photos & Videos

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How Can A Business

Take Advantage of

Instagram?

o Branding/ Build Awareness –

You Exist!

o Humanize Your Brand

o Find New Customers

o Promote Products & Services

o Celebrate Corporate Culture

o Promote Community

Involvement

o Find Volunteers/Donors

o Find New Employees

o Spread News

o Increase Event Attendance

o Engage With Customers

o Community Building – Get

Ideas & Feedback

o Increase Web Traffic**

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Start A Business

Account

o There isn’t one! Just start a regular account.

o Download the App –there isn’t a fully web based alternative.

o Pick A Username

o Set Profile Photo

o Create Description

o Add Website

o Do not make it a Private Account

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Start A Business

Account

– Next Steps

o Start Following Other Accounts – Relevant Accounts. Not Beyoncé.

o They will probably start following you back – yay for followers!

o Seeing is Believing. Gain Inspiration and Learn From Others.

o Follow Your Competition

o Like Posts – Double Tap!

o Comment on Posts

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Post Your First

Photo!

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Select Your

First Photo!

o Make Sure It’s

In Focus!

o Crop & Adjust

Photo

o It Needs To Be

Instagram

Worthy

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Add A Filter &

Edit If Needed

o This can be

dangerous territory.

o Don’t Overdo It.

o When in doubt, go

without.

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Posting A Photo

- Final Steps

o Write Description/Message

o Use Your Brand’s Tone of Voice

o Emojis Are Okay!

o Tag Users If Relevant

o Use Hashtags

o Add Location If Relevant

o Reshare on FB & Twitter - Optional

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Best Practices & Tools – Gaining Followers

Use #Hashtags# To Your Advantage

Search Hashtags to Find New Accounts to Follow and Engage With – Like/Comment

Use Hashtags in Your Posts so That New Followers Can Find You

But Don’t Over Do It

Add To Post Description or Post in Comments

Create Your Own Unique Hashtag and Use it in Every One of Your Posts

Example: #VisitGrandHaven

Be Sure Vet Your Brand’s New Hashtag First Before Your Fully Adopt it by Searching it and Seeing What

Comes Up. Very Important.

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Best Practices & Tools – Gaining Followers

Once You Have a Few Posts Under Your Belt…

Announce Your Brand is on Instagram Through Your Other Social Channels to Help

Gain Followers

Post Link on Your Website

Encourage Employees, Family, & Friends to Follow & Help Promote the Account

Add To Email Blasts

Make Blog Post Announcing You’re On Instagram

Promote Your #Hashtag

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Best Practices & Tools – Iconosquare.com

Iconosquare.Com – Free!

Web Based

Mobile Friendly Site – Add To Homescreen On Your Phone/Tablet

View Your Likes, Followers, Who You Are Following and Your Media

Easily Search Users, Hashtags, ect

Reshare Other Users Photos – Able To Save/Copy Images

Analytics – Upgrade Option (Approximately $30/Year)

Create Contests $$$

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Best Practices & Tools – Iconosquare.com

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Best Practices & Tools - Iconosquare.com

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Best Practices & Tools - Iconosquare.com

o Iconosquare.com

Analytics

o Used To Be Free

o Plus - $28.80/yr

o Elite - $149/yr

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Best Practices & Tools – Reposting

Resharing Posts

If Relevant

Fan Photos, Community Photos, Events, Vendor’s or Partner Organization’s

Posts, Employee/Volunteer Photos

Ask Permission & Always Give Proper Credit

Use Iconosquare or a Repost App

You Can Reshare ‘Non-Candid’ Photos You Have The Rights To Use – Give

Credit If Needed

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Best Practices & Tools – Additional Apps

Instagram Companion Apps

Repost

Makes it easy to repost photos and videos on Instagram while giving credit to the original

Instagramer

Layout by Instagram

Create fun, one-of-a kind layouts by remixing. Basically a photo collage creator.

Hyperlapse by Instagram

Create time lapse videos – takes a long video and shrinks it down to seconds.

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Best Practices & Tools

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Best Practices & Tools

– Instagram Feed on Your Business FB Page

One Free Plan Per Facebook User (Person)

If you manage multiple accounts, you only

get to apply it to one of your pages

Includes ability to pull directly from one

#Hashtag feed – Be careful with this one!

Premium Plan Available for $14.90/Month or

$149/Year

Go to Visit Grand Haven’s FB Page and

Click on Instagram Feed for More Info

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VisitGrandHaven Examples

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Community Examples

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Best Practices & Tools – Instagram Ads

Instagram Paid Advertising

Create Ads Through Facebook

Ad Manager

Clicks to Website

Mobile App Installs

Video Views

Mass Awareness

– Big Time Players Only

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Best Practices & Tools – Instagram Ads

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In Review – Pinterest & Instagram

Create Consistent, Engaging, and Authentic Content

Have A Tone Of Voice

Have a ‘Conversation’ With Your Followers & Build A Story

Selling Products is Okay - Just Do It The Right Way

Use Compelling and Correct Sized Images

Link To Your Website When Relevant – Link Properly Based On The Outlet

Show That You Are An Expert In Your Industry, But Also Show That Your Are Human

Monitor Analytics & Use Data To Your Advantage

Pinterest Analytics

Iconosquare.com

Your Website – Google Analytics

For Paid Advertising, Start With Facebook Ads Before Jumping Into Instagram & Pinterest Ads

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Links & Resources

Instagram

https://business.instagram.com/

https://business.instagram.com/gettingstarted/

https://business.instagram.com/advertising/

Pinterest

https://business.pinterest.com/en

https://business.pinterest.com/en/success-stories

https://ads.pinterest.com/

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Questions?

Pinterest & Instagram For Business

Stefanie Herder | Grand Haven Area Convention & Visitors Bureau

[email protected]

@VisitGrandHaven @StefHerder


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