Insta-Grand Instagram ContestsQuick, easy and successful Instagram contest

[with help from Seen]

Andrea Robyns [ @Andrea_VisitGR ]

Experience Grand Rapids

Getting Started Austin Rocks [ @Austin_Langlois ] Instagram – Yes or No? Developed implementation plan

Instagram Account ExperienceGrandRapids Account Posting Destination Images Using Hashtags

Contests Build followers Engage users Collect user generated content

Old School Use a #HashTag Download the photos Select 10 photos Post on website for official vote Post winners

New School Seen [VenueSeen] platform Collects group based on hashtag Approve/Deny Use # of Likes for criteria (not subjective) Display Approved Photos Comment via Instagram with different messages Collect User information from Instagram

Promoted Contest Promote the contest hashtag Restaurant Week GR August 14-24, 2013 #MyRWGR

Results 94 images to #MyRWGR 56 claimed Conversion Rate = 66% 14K photo reach Follower impact = 269

Hijacked Contest Use existing hashtag #ArtPrize

Results 18K+ images to #ArtPrize 13K+ submitting to entry into contest 140 claimed Conversion Rate = 1% 5M photo reach Follower impact = 110

Set-up Contest in Seen

SeenMoment.com

Get Started

Select Design

Messaging

Advanced

The User Get’s notified on photo with link

to claim Claim their image

Thank You!

Andrea Robyns [ @Andrea_VisitGR ]

Experience Grand Rapids