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Practical Case Study Insights on Do’s and Don’t
of Hispanic Social Media Measurement
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Specialties: online communities, social media measurement, brand monitoring, web analytics
End brand clients include Major Corporate, Pharma, Government Organizations
Work with Genentech, Serono, Pfizer, Novartis
Published author – GO! Inflight Magazine, Garden State Woman, Tech News
Speaker & Presenter – Sentiment Analysis Symposium, NJ Tech Council, Advanced Learning Institute
Stephanie Noble
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MeasurementWhy it matters
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Expert monitoring and analysis allows for informed decisions.
Finding the audience…even when the client
isn’t looking.
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Hundreds of millions of conversations take place online.
Recommendations and critiques.
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They are continually evolving conversations
about your industry, your company and your brand.
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No.
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Yes.Listening is an art. Active
listening incorporates discernment.
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Right solution is an integrated mix
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Stroller Sentiment
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Sentiment Lessons
What’s bad for you may not be bad for me
Online reviews are the new comment cards
Humans are needed to dig deeper
Beware of translation tools
Be open to surprises
Why listen AND monitor
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Facebook.com/SocialMediaMonitor [email protected]
Twitter.com/PadenNoblePadenNoble.com
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