June 19, 2013
Engaging Millennials & Hard to Reach Populations
FACT:TRADITIONAL MARKET RESEARCH IS
SLOW, EXPENSIVE, AND DOESN’T APPEAL TO ALL DEMOS
FACT:STATISTICALLY SIGNIFCANT SAMPLES
OF MOST DEMOS ARE ON SOCIAL CHANNELS
HOW DO YOU LEVERAGE THE POWER OF SOCIAL TO REACH TRADITIONALLY
HARD TO REACH POPULATIONS?
v
Game Mechanics Drive Real
Time Responses
+500 pts
+250 pts
+1000 pts
Custom Segmentation
MultipleChoice Polls
Interactive Discussions
Open-Ended Feedback
In-HomeUse Testing
A/BTesting
VideoTestimonials
MobileEthnography
The Ultimate Research Toolkit
ON THE DEVICES MILLENNIALS USE—IN REAL TIME
Real Time Product Development & Creative Testing
v
v v
In-Home Ethnographies or Shop- Alongs
Longitudinal Testing
v
vIn-Home Product Testing
…But what about data integrity?
Join 50+ Fortune 500 Brands
Matt ListroSenior Director, Strategic Relationships
917.593.8219
225 Park Ave South New York, NY 10003
@mattlistro
