Download - Insert Clever Project Title Name Here
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Insert Clever Project Title Name Here
Amina HorozicKurt McCullochRyan OpinaLindsay Wolff Logsdon
CCA dMBA : Innovation Studio
Fall 09
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This is Earth. It’s home to all sorts of fun.Howdy.
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Winding Roads = Fun
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Going Fast = Fun
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Driving = Fun
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but...
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...with pleasure comes pain.
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The joy of driving brings aboutcertain problems.
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Pollution = NOT Fun
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Concrete Jungle = NOT Fun
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Waste = NOT Fun
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P A R A D O X
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P A R A D O X
I love to drive. I love my car.
My car is ruining the Earth. I need the Earth to drive.
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Environmentalist +/- Car Nut Bias #1
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In target:
car enthusiastsGM historiansadvertiserspragmatic environmentalists
Outliers:
back-to-eartherslocalistsmass-transit advocatesstrict traditionalistspetroleum interests
Environmentalist +/- Car NutBias #1
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Power vs. Utility Bias #2
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In target:
engineersroad-trippersclassic car buffsyoung-at-heartskewed towards men
Outliers:
strict utilitarianspolicecar insurance carriersdrivers-by-necessityskewed towards women
Power vs. UtilityBias #2
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Lack of progressive leadership vision. Bias #3
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In target:
change agentsgovernment oversight committeesJ.D. Power and AssociatesConsumer Reports
Outliers:
current GM leadershippetroleum executivesstatus quo keepers
Lack of progressive leadership vision.Bias #3
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How do we get to “Happy”?
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Why can’t my car be more...human?
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Car as an Organism? Why? Why not?
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Car could : Think, Network, Purify ?
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In return, would it be loved and be part of life?
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The automobile as you have never imagined.
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Not an object.
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Not an extension of Me.
But a part of We.
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How does the next generation of cars move towards systems thinking while maintaining the personal extension humans know and love?
Find out : December 2009.