Redesigning the Future with Renewable Packaging
InnovaWood Seminar, April 22, 2013, Geneva
Ohto Nuottamo, Stora Enso Renewable Packaging Business Area
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Redesigning the Future with Renewable Packaging Consumer and packaging
The strive for biopackaging
Redesigning with renewables
Case DDSi Pharma package
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The integral brand
Consumer interest in the origin of the goods
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The responsible choice: life cycle approach
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The consumer experience
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Why do we find packaging to be redundant?
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From linear to circular economies
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The strive for biopackaging
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The plastic industry remedy: biopolymers
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The consumer confusion
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Coca Cola PlantBottleTM
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’’30% less plastics’’
The tree-based industry medicine: forest carbon leasing
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Liquid cartons: 80 % less plastics
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Biocup: 98% less plastics
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Our vision: 100% tree-based biopackaging
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Tree-based circular economy
Redesigning the future
DesignStudio by Stora Enso
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Workshop culture
Hand in hand
with the partners April 22, 2013 Ohto Nuottamo 20
Global DesignStudio network
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FINLAND, Lahti SWEDEN
Skene
HUNGARYKomarom
CHINA, Beijing INDIA Chennai
POLAND, Lodz
RUSSIA, Balabanovo
ESTONIA Tallin
LATVIA Riga LITHUANIA
Kaunas
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Redesigning the future with renewable packaging
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Plastic was trees, once
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Tree cracking: from macro to miniscale
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Packaging
Energy and biofuels
Composites
Intelligent wood
structures
Pharmaceuticals & Well-being
Next generation wood and
paper products
Biopolymers Biochemicals
Case Intelligent, Renewable Packaging
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Stora Enso Pharma DDSi Wireless A new solution to simplify adherence control
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Numbers behind inadherence
* Hypercholesterolemia, diabetes type 2, psychoses, alzheimer, parkinson, COPD epilepsy, HIV, asthma and tuberculosis
Focus diseases in Western Europe and the US
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Stora Enso Pharma DDSi Wireless
• Conductive ink on carton board based blister inlay connected to a cellular module
• Tracks one pill at the time and using GSM/GPRS cellular networks delivering data to electronic health record systems
• Renewable, recyclable carton and reusable cellular module with chargeable battery One time cost for the module and no need for
extra readers
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Stora Enso Pharma DDSi Wireless
• Almost real time follow-up possibility for healthcare service providers
• Long life time (>100 days) without charging if
one data delivery per day • Daily follow-up possibilities towards patients,
like voice call, SMS or personal visits when medication not taken
• Design adjustable for different blister layouts
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Room for radical innovations
Innovative Packaging Powered by the Sun
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Ohto Nuottamo Senior Packaging Adviser, Stora Enso Renewable Packaging
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