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Innovation and RiskAssociations and Technology
C. David Gammel, CAEHigh Context Consulting
www.highcontext.com
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“Orville Wright did not have a pilot’s license.”
Gordon MacKenzie, Orbiting the Giant Hairball.
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“The future is already here. It’s just not very evenly
distributed.”
William Gibson, author. NPR Talk of the Nation, 30 November 1999.
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What is Innovation
Changing the yield of resources. (Supply)
Changing the value and satisfaction obtained from resources by the consumer. (Demand)
Peter F. Drucker, Innovation and Entrepreneurship.
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Why Innovation Matters
“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”
Charles Darwin
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Why Tech Matters
Strong Tech
Weak Tech
Weak StrategyStrong Strategy
Could HaveWill Do
Should Have Won’t Do
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Technology Adoption Curve
Early Leading Trailing Laggards
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Drucker’s Seven Sources of Innovation
IntrinsicThe unexpected.The incongruity.Process need.Changes in industry or market structure.
ExtrinsicDemographics.Changes in perception, mood, and meaning.New knowledge.
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Risk/Reward Ratio
-5 -4 -3 -2 -1 0 +1 +2 +3 +4 +5
+5 = Paradigm-breaking improvement.+4 = Dramatic improvement.+3 = Strong benefits.+2 = Minor benefits.+1 = Very minor improvement.
-1 = Very minor setback.-2 = Minor setback, controllable. -3 = Public setback, requires damage control.-4 = Major defeat, financial damages, recovery time needed.-5 = Devastating losses.Source: Alan Weiss.
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Supply Demand
Unexpected
Incongruity
Process Need
Industry/Market Change
Demographics
Perception, mood or meaning
New knowledge
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Technologies for Innovation
Supply
Software as a Service
Virtualization
On-demand Printing
E-commerce
Participatory Publishing
Demand
Social Media/Networking
Short-form eBooks
Mobile Content/Services
Ubiquitous Internet Access
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Associations in All But Name
Strobist Blog www.strobist.com
Blogher Conference www.blogher.com
Adrian Bye’s MeetInnovators www.meetinnovators.com
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Stop doing something...
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Now, Innovate!