Download - Innovation
INNOVATIONTECHNIQUES IN PRODUCT INNOVATION
EREZ YERUSHALMI
INNOVATION PART 1
PARADIGM SHIFTAn aspect of media covering on-demand
access to content any time, anywhere, on
any digital devices
Low Entry Barrier
Massive market
saturation
Technology making way to Product
innovation
DISRUPTION
use need
feel pay
A mean of innovation that “Shutters” an
existing market or consumption pattern by
providing an alternative mean
INNOVATION THROUGH
SOLUTION Disrupt by identifying a resolution for a
substantial need, serving as a pain-point
for a large audience
need
INNOVATION THROUGH
ENGAGEMENTDisrupt by introducing new ways to
consume or experience an existing product
use
INNOVATION THROUGH
DESIGN
feel
Disrupt by deploying visual design
patterns that imply new modes of
consumption
INNOVATION THROUGH
BUSINESS MODELDisrupt by offering a new-payment-method
or revenue-channel for a traditional product
pay
TOOL BOX PART 2
MISSING LINKIdentify a market or channel dominated by
a monopoly and create an intermediate link
that interacts directly with the consumer
KILL THE $Provide a freemium or
minimal payment to defeat the monopoly
KILL BARRIERSProvide a solution that
crosses platforms to kill the technology
KILL DISTRIBUTIONProvide new ways to get, buy or send a product to
kill the monopoly
CLONINGIdentify a highly successful product
and clone it a completely new low-competition market
Clone the product and aim it at a new platform
or target audience
Clone the product into a new
geographic market
POLAR SWAPTake a traditional business channel
and swap its business direction
To create new opportunities
Swap B2BTake a business that sells to Businesses and start selling its products to
consumers
Swap C2CCreate a marketplace that
enables Businesses to trade with other of their kind
Swap B2CTake a consumer oriented business model or service
and apply it towards Businesses
INCENTIVESRewardsBonuses
Virtual CurrencyCollections
COOPERATIONUse game mechanics in
order to create feeling of a world that continues to live
when I am gone
STATUSTitlesLevels
LeaderboardsAchievements
GAMIFICATIONApply game mechanics on real-world &
virtual sectors, in order to increase engagement or retention
ELIMINATEEliminate a material, matter, size or part in
order to create innovation
PUT TO OTHER USETake an existing product
and use it in a new sector or towards a different
usage
SUBSTITUTE Replace an aspect,
material or feature of an existing product,
making it disruptive
TINKERINGDisassemble an existing product into its
components and restructure it in a new way that was never experienced before
PHILANTHROPIC Make users feel they are
part of something “big” - a greater goal, bigger than
themselves
EGOISTICMake users feel their self-
identity is in stake and that destiny is under their
control
SENSE OF DESTINYEmpower your target audience
with the feeling they are making a real difference in the Reality around them
TRENDSPART 3
EMERGINGMARKETS
ED-TECH
E-HEALTH
E-BOOKS
E-COMMERCE
CYBER
BUSINESSINTELLIGENCE
GAMING
BIG DATA
MOBILEMARKETING
INNOVATIONTECHNIQUES IN PRODUCT INNOVATION
EREZ YERUSHALMI