![Page 2: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/2.jpg)
Innovation 3.0
All of us are transitioning to something new.
But there is a trap:
applying old ideas to new technology
![Page 3: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/3.jpg)
The innovator’s challenge:
Radio shows on TV
Next,
Live Action DramaNext,
Engage with Raving Fan Content
PC Games, TV Shows, Movies on Phones
![Page 4: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/4.jpg)
Search Boxes on Phones
Next,
Mobilize with Service
The innovator’s challenge:
Radio shows on TV
Next,
Live Action Drama
![Page 5: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/5.jpg)
Retail Stores on Tablets
Next,
Place Products within My Life
The innovator’s challenge:
Radio shows on TV
Next,
Live Action Drama
![Page 6: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/6.jpg)
Social Rants and Raves on Tablets
Next,
Personalize Here and Now
The innovator’s challenge:
Radio shows on TV
Next,
Live Action Drama
![Page 7: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/7.jpg)
Stream Entertain. Brands: Engage with raving fan content
Search
Consumer Brands: Mobilize with service
Shop Retail Brands: Place products within my life
ShareMobile Brands: Personalize here and now
Stream
Search
Shop
Share
Today’s Innovators… are raising the barfor every Mobile Brand
Why do I care?
![Page 8: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/8.jpg)
2.0 leaders are downsizing content for the phone
3.0 innovators are designingmobile life experiences
Why now for your Brand?
![Page 9: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/9.jpg)
Online Browsers
want content and ads
on sites they visit
Mobile Buyers
want content and things
that are relevant to their mobile life
Why now for your Raving Fans?
![Page 10: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/10.jpg)
Rethink4 mobile activities
Stream
Search
Shop
Share
3.0 Innovation Hotspots
![Page 11: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/11.jpg)
Innovation 3.0
Streaming
![Page 12: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/12.jpg)
PC Games, TV Shows, Movies on Phones
Stream
Search
Shop
Share
TV audience: new channel
Mobile fans:new content
3.0 Rethink Streaming
Engage with Raving Fan Content
![Page 13: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/13.jpg)
NBA Fans love Stats
$44.95 40 live games per week,on-demand for two days
App: League Pass
Free scores, stats, standings, schedules
In-App Purchase $9.99 Audio broadcasts, video highlights
App: Game Time
iPhone quick StatsLive Streaming with Stats
FreeLive stats, play-by-play,twitter stream,map shot charts
iPad 2nd screen stats
App: Game Time Courtside
![Page 14: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/14.jpg)
Toy Story 3 Fans love the Story
2 Free Gameswith community achievement points
2 premium games: $.99, $4.99
Access mobile site for DVD / Download
![Page 15: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/15.jpg)
Glee Fans love to Sing
Celebrity Personal Karaoke Song Sharing Song Purchase
Smule creates social music-making experiences
![Page 16: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/16.jpg)
Taylor Swift Fans love Taylor Swift
Music Player
VideosCelebrity App
Photos
News and Twitter FeedsPost Media Buzz
![Page 17: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/17.jpg)
Purchase
Media via iTunes
Merchandise via e-commerce siteInsider Access
geo targeting,invite friends
Tour schedule, locations, tickets
Fan Wall and Top Users
Platform: Mobile Roadie
![Page 18: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/18.jpg)
ContentBrand
18
6 Design Elements
Fan Content
Fan Creations
Transmedia
Streaming:
Engage withRaving Fan Content
Extended Content
Merchandize
Events
![Page 19: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/19.jpg)
Raving fans influence and spend on
partners, parents, kids, friends.
Raving Fans are 20% of a customer market
who represent 80% of spending.
Raving fans pay a premium for branded content:
media, experiences, merchandise.
3 Customer Drivers
![Page 20: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/20.jpg)
Innovation 3.0
Searching
![Page 21: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/21.jpg)
3.0 Rethink Searching
Stream
Search
Shop
Share
Search Boxes on Phones
I do the work.Ask what I want.
Deliver it.
Mobilize with Service
![Page 22: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/22.jpg)
Zipcar Fans … get me a car
Locatecars
Seemodels
Makereservation
Scan Zipcard,unlock car
![Page 23: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/23.jpg)
Make a reservation
Locatevenues
Find my way
Regus Fans … book us an office
![Page 24: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/24.jpg)
Find restaurant
Review menu
Customizeorder
Repeat favorites
Chipotle Fans … make my lunch
![Page 25: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/25.jpg)
Rememberorders
Checkbasket
Scheduledelivery
Ocado Fans … replenish my pantry
![Page 26: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/26.jpg)
On Sale Product Info Alternatives Rewards
Best Buy Fans … talk me through the store
![Page 27: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/27.jpg)
Usecard
Reloadcard
Findcoffee shop
Starbucks Fans … pay with my phone
![Page 28: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/28.jpg)
ConsumerBrand
28
6 Design Elements
CheckInventory
CustomizeOrder
Repeat,Replenish
Searching:
Mobilize withService
LocateVenue
Reserve, Pickup,Deliver
DeliverProduct Expertise
![Page 29: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/29.jpg)
Raving fans download an app
to buy from their favorite brand.
Online shoppers browse for a week,
mobile buyers act within the hour.
Raving fans buy over time, repeat orders… replenish goods… give gifts…
3 Customer Drivers
![Page 30: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/30.jpg)
Innovation 3.0
The Future of Shopping
![Page 31: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/31.jpg)
Retail Stores on Tablets
"windowshop" more than40 product categories
Stream
Search
Shop
Share
Place Products within My Life
3.0 Rethink Shopping
Recommend things for my mobile life
![Page 32: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/32.jpg)
Mobile App:Visit personal showroom
Web App:Profile style and preferences
Place products within my style
ShoeDazzle
![Page 33: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/33.jpg)
Place products within my roadmaps
Profile
Roadmap Monitoring
UtilityJenny Craig
![Page 34: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/34.jpg)
Profiling Browsing Locating Learning
Place products within my life events
Planning Budget
Wedding Planning App. Wedding Dress Look Book.
![Page 35: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/35.jpg)
Place products within my seasons
Snow and Ski Report by REI. Zumobi, app platform connects media properties and sponsors.
Snow today Stop at REISki tomorrow
![Page 36: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/36.jpg)
Place products within my daily routine
Step 1: Meal Planning Step 2: Shopping Step 3: Cooking
iFood Assistant by Kraft
![Page 37: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/37.jpg)
Place products within my shopping process
WomanOne designer, head to toe
ManMix and match favorite looks
TeenWho’s wearing it
Community TagsGQ Editorial PartnershipFlash Designer Sales
Gilt. Wet Seal.
![Page 38: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/38.jpg)
LifestyleBrand
38
6 Design Elements
MyDaily Routine
Shopping:
Place Products within My Life
My Style
MySeasons
MyShopping Process
MyLife Events
MyRoadmaps
![Page 39: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/39.jpg)
With mobile apps,
you can place products within my life.
With today’s technology,
you can ask and remember what I like.
I buy when you
related to my lifestyle.
3 Customer Drivers
![Page 40: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/40.jpg)
Innovation 3.0
Sharing
![Page 41: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/41.jpg)
Stream
Search
Shop
Share
Social Rants and Raves on Tablets
3.0 Rethink Sharing
Personalize Here and Now
Roaring influences.Roaring crowds.
Start with me. Relate to me.
![Page 42: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/42.jpg)
Personalize … relate to my personas
Cooking Friends
Marketing Friends
Biking Buddies
Create interest Circles
Instant Upload,share with a circle
Huddle, text with a circle
Hangoutwith whoever is free
right now.
Platform in Beta: Google.com/+
![Page 43: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/43.jpg)
The BeatlesLondon and Liverpool tour,featuring Beatles landmarks
The Invisible ArtistLondon museum tour,history, architecture, exhibits
Platform: Layar.com
Personalize … advise on my interests
![Page 44: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/44.jpg)
Platform: Immersive Labs
Woman walks by
Man walks by
Women analytics
Men analytics
Personalize … advertise to who I am
![Page 45: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/45.jpg)
Market where I walk the dog
Foursquare check in
Sample dispensed
Platform: Foursquare. GranataPet in Germany.
Personalize … market where I am
![Page 46: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/46.jpg)
Platform: Immersive Labs
Point of SaleInteract. Add to cart. Bump to phone.
Personalize … sell what I want
![Page 47: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/47.jpg)
Venue surfaces
Full-dome events Future:
Immersivevenues
NFC billboards
Motion games
Interactive displays
Personalize … share what I want, what I recommend
![Page 48: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/48.jpg)
VirtualBrands
48
6 Design Elements
Adviseon my interests
Sellwhat I want
Sharewhat I want,
what I recommend
Sharing:
PersonalizeHere and Now
Relateto my personas
Marketwhere I am
Advertiseto who I am
![Page 49: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/49.jpg)
I have different personas, each with different intentions to spend.
I expect to interact with screens.
As a raving fan, I want my favorite Brand
to relate to me here and now.
3 Customer Drivers
![Page 50: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/50.jpg)
Summary
Innovation 3.0
![Page 51: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/51.jpg)
Avoid the innovation trap:Radio Shows on TV
![Page 52: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/52.jpg)
Today’s Innovators…
Stream
Search
Shop
Share
Are raising the barfor every Mobile Brand
Summary: 3.0 Innovation
Streaming
Engage with raving fan content
Searching
Mobilize with service
Shopping
Place products within my life
Sharing
Personalize here and now
![Page 53: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/53.jpg)
Launching Aug. 15,we’re sharing design patterns and practices online.
Visit www.MobileRelevanceProject.com
Terry Ribb
![Page 54: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/54.jpg)
The next presentation:
Customerization 3.0
A semantic super-layer that brands use to personalize
for each mobile customer.
![Page 55: Innovation 3.0: Mobile Apps - images.tmcnet.com · Celebrity Personal Karaoke Song Sharing Song Purchase ... Taylor Swift Fans love Taylor Swift Music Player Videos Celebrity App](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b39f4067f8b9a5a518f1746/html5/thumbnails/55.jpg)
Q & A