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Innovating Entertainment
MusicRow 2.0 - How Nashville keeps the title of "Music City" In the New Entertainment World
PodCamp Nashville 2011by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011
1Sunday, March 27, 2011
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Focus AreasLook Back
3 Eras of Entertainment Innovation
Look Around Entertainment Disruption
Look In Entertainment Innovation Matrix
Look Forward Why now is the best time for
Innovating Entertainment
Q&Aby John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011
2Sunday, March 27, 2011
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John Pisciotta Biography• Founder - CEO at MusicSynk.com
• Entrepreneur in Residence at Blue Arc Capital
• Managing Partner, Ripcord Entertainment Companies - focused on building future facing media companies
• American Music Award, song of the year & video of the year nominations, Pink, Vince Gill, Amy Grant, Richard Marx, Steven Chapman, Stone Cold Steve Austin, MTV, CNN, ESPN, Peter Cetera, Michael Omartian, Adam Anders (Glee) Jay Demarcus (Rascal Flats)
• Co-author, The Fear Killer - how to dismantle fear in your daily living, dreaming and doing
• Organizer - Innovation Group Nashville
• contact: [email protected]
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 20113Sunday, March 27, 2011
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Interviewer: “What do you think is the biggest problem plaguing the music
business right now?
Reply: “A lack of understanding that we’re no longer a music business”.
Manager, Scooter Braun, in Billboard
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 20114Sunday, March 27, 2011
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by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 20115Sunday, March 27, 2011
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A Look Back
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 20116Sunday, March 27, 2011
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3 Eras of Entertainment
Innovation
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 20117Sunday, March 27, 2011
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The First Era • Physical experience only
• Sheet music and player pianos
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 20118Sunday, March 27, 2011
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The Second Era
• innovation that came out of the industrial age
• driven by physical product and radio
• platinum records - top 40 radio
• Innovation < Creativity
• repeatable-formula
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 20119Sunday, March 27, 2011
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• Structural, not cyclical change for global entertainment & media industry
• In some ways this could be called “the perfect storm”
• The previous 2 eras were built for a unconnected world
• Rare opportunity
Now Entering a Third Grand Era of Music
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201110Sunday, March 27, 2011
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A Look Around
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201111Sunday, March 27, 2011
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Disruptive/Opportunities Data, Stats, Facts
• Music is the most popular category on Youtube accounting for 31% of all views
• 10 Billion Videos Streamed Last Month In U.S. - Live Video Streaming up 600%
• Live Nation promoted 3% more concerts in '10 vs. '09 and sold 16% less tickets
• Half of the world is under the age of 25
• The previous industry was built for a unconnected world
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201112Sunday, March 27, 2011
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Touring
Marketfell 12 percent
Sync
Collects from-Film & TV-Advertising-Video Gaming
Performance
Collects from-Radio Performance Royalties
-ASCAP-BMI-SESAC
Mechanical
Collects from-Physical CDs
-Harry Fox Agency
50%
drop $940M
$2.5B $2.9B
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201113Sunday, March 27, 2011
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The Romantic And the Revolutionary
-2 Schools of Thought
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201114Sunday, March 27, 2011
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Romanticize the past
Mantra: Everything New Sucks by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011
15Sunday, March 27, 2011
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The past is always better than the future
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201116Sunday, March 27, 2011
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Everything Should be “Free”
Mantra: Record Labels are Evil!by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011
17Sunday, March 27, 2011
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•“I really like the house you built”
•“I think I should have it”
•“Your wrong for saying I shouldn't have it”
•In reality, Real Estate is like Music Copyrights...
•Some very valuable, and some are not
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201118Sunday, March 27, 2011
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Both are Incorrect
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201119Sunday, March 27, 2011
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3rd Way• The heavy lifting
• Deep domain experiences
• Can see around corners
• Vision>Committee
• Bias towards action
• Take the best parts of the previous model and Innovate forward
• Thinks like an owner
• Trust the future
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201120Sunday, March 27, 2011
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The ability to process change, even better to drive change in an entertainment ecosystem is
now the golden goose.
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201121Sunday, March 27, 2011
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THESIS
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201122Sunday, March 27, 2011
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Innovation is the new Black
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201123Sunday, March 27, 2011
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“Unknowingly ‘Creativity’ has harmed the entertainment space, or maybe better
stated, a hyper-focus or dependence, on creativity is no longer adequate.
Innovation is the new normal, for any entertainment city.
Innovation, in a sense, has to be re-introduced into the eco-system.”
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201124Sunday, March 27, 2011
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by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201125Sunday, March 27, 2011
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If Nashville plays by an outdated rule book, with low innovation.We will no longer be
considered ‘Music City’.
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201126Sunday, March 27, 2011
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by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201127Sunday, March 27, 2011
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“Innovation is now recognized as the single
most important ingredient in any modern economy”
British publication The Economist
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201128Sunday, March 27, 2011
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The Innovation Equation
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201129Sunday, March 27, 2011
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Richard Florida, the sociologist who studies creative economies, has
called Nashville "the Silicon Valley of music."
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201130Sunday, March 27, 2011
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the balance between creativity and innovation?
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201131Sunday, March 27, 2011
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InnovationCreativity
Previous Era
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201132Sunday, March 27, 2011
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by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201133Sunday, March 27, 2011
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Innovation
Creativity
Next/Current Model
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201134Sunday, March 27, 2011
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Clive Davis
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201135Sunday, March 27, 2011
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Marc Andreessen
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201136Sunday, March 27, 2011
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Clive Davis +Marc Andreessen
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201137Sunday, March 27, 2011
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A Look Inward
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201138Sunday, March 27, 2011
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EntertainmentInnovation Matrix
Creative Genius Scaleable
Innovations
Shiny Objects Asset
Collectors
Scaleable
Innovation
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201139Sunday, March 27, 2011
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Shiny Objects Asset
Collectors
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201140Sunday, March 27, 2011
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Shiny Objects
• TechEnthusiasts
• Fan Boys
• Hobbyists
• Bleeding Edge
• rarely execute
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201141Sunday, March 27, 2011
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Creative Genius
Shiny Objects Asset
Collectors
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201142Sunday, March 27, 2011
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Creative Genius
• Musicians, Producers, Writers, SEO, Developers
• Focused Knowledge Workers
• Hired Guns-Work For Hire
• Service-Based Business
• Low Risk-Many Competitors
• Create/Don't Own
• Own a “job”
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201143Sunday, March 27, 2011
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Creative Genius
Shiny Objects Asset
Collectors
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201144Sunday, March 27, 2011
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Asset Collectors• Labels, Publishers
• Hit Driven Model
• Own/Don't Create
• Lead the previous Era
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201145Sunday, March 27, 2011
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Creative Genius Scaleable
Innovations
Shiny Objects Asset
Collectors
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201146Sunday, March 27, 2011
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• the next.....• ASCAP• Harry Fox Agency• Clear Channels
• Better Faster Smarter
• Global Reach
• Team>Talent
• Team Small-User Base Huge
• High reward
• Fix a BIG! problem
• These are new white spaces that have become available.
Scalable Innovations
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201147Sunday, March 27, 2011
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“Innovation distinguishes between a leader and a follower.” -
Steve Jobs
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201148Sunday, March 27, 2011
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Creative Genius Scaleable
Innovations
Shiny Objects Asset
Collectors
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201149Sunday, March 27, 2011
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Nashville's first generation of successful, profitable, innovative companies
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201150Sunday, March 27, 2011
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Nashville's first generation of successful, profitable, innovative companies
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201151Sunday, March 27, 2011
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Recent citywide collaboration efforts
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201152Sunday, March 27, 2011
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3 Things
Change the WorldCreate Value
Have Fun
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201153Sunday, March 27, 2011
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Ask of you:• To be apart a adventure that can change the world
• Do work like you never done before
• To be proud of what you create
• Think like an owner
• Build something you will fight for everyday
• Do you best work of you career....
• so far.
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201154Sunday, March 27, 2011
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all that we have been or done
is in the past, the future starts today
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201155Sunday, March 27, 2011
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John Pisciotta
• http://johnpisciotta.com/
• http://www.ripcordentertainment.com/
• http://www.musicsynk.com/
by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 201156Sunday, March 27, 2011
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Innovating Entertainment
MusicRow 2.0 - How Nashville keeps the title of "Music City" In the New Entertainment World
PodCamp Nashville 2011by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011
57Sunday, March 27, 2011