Smart Monetization powered by SDK 400
September 2013
Agenda
iOS 7 – A Developer’s Perspective
InMobi SDK 400: Features and Benefits
InMobi SDK 400: Use Cases
InMobi SDK 400: Integration Demo
The Mobile Eco-system is evolving continuously….
A major overhaul of the most popular mobile operating system was launched last week
….with iOS 7 focusing on better user experience`
Departure from skeuomorphic to a flatter design
Focus on content by deemphasizing interface elements
….developer-friendly features
Automatic app updates to ensure 100% of your customers have your update
64 bit processor support. More bits, More power, Better Games
….and monetization-impacting policy changes
UDID MAC IDFA
iOS 6
….and monetization-impacting policy changes
UDID MAC IDFA
iOS 6 iOS 7
….and monetization-impacting policy changes
UDID MAC IDFA ✔
iOS 6 iOS 7
InMobi SDK 400 is here
…along with a horde of greater benefits
HIG
HER M
ON
ETIZATION
BETTER USER EXPERIEN
CE
SDK 400 was designed to fulfill App Developers’ needs and expectations
Agenda
iOS 7 – A Developer’s Perspective
InMobi SDK 400: Features and Benefits
InMobi SDK 400: Use Cases
InMobi SDK 400: Integration Demo
Latest OS support across platforms
100% compliance with the new Apple policy of blocking MAC addresses
100% compliance with all Android versions up to Android 4.3
Certified Certified
Introducing New Ad Formats
Deliver exceptional user experience that drives monetization - Custom Ads
ü Significantly improve user experience
ü Up to 40% eCPM boost
ü No additional integration required
Customize and control the way ads are displayed on your app
Coming Soon!
Experience a jump in your revenues through Video Ads
New Auto-play video ads served through InMobi Ad SDK 400 promise higher $$$
ü Significantly higher eCPMs
ü No additional integration required
Coming Soon!
Built-in Analytics The complete monetization solution
Devi
ces
OS V
ersi
ons
Countries
Track engagement of your user base on multiple dimensions
User Segmentation and Cross-promotion capability
Dormant quality users
Non-paying users
Re-target them in other apps to bring them back
Monetize through advertising
Insights Segments Actions
Advanced users
Reward or cross promote your other apps
Track user engagement, purchase behavior, level
completion trends
Segment users by app usage and user attributes
Increase value by segment
Optimize your campaigns toward acquiring more!
High paying users
Smart Monetize your user base in real-time to bump up revenues from all channels
Optimize your IAP revenues and acquire users for your other apps
Promote your other apps and virtual goods to all users
Cross promote your new app to all users
Promote and sell virtual goods to
increase $$
Agenda
iOS 7 – A Developer’s Perspective
InMobi Ad SDK 400: Features and Benefits
InMobi Ad SDK 400: Use Cases
InMobi Ad SDK 400: Integration Demo
Identify pattern: Hardcore users would pay a lot for certain features Segment using rule engine: IF (user time spent == high) & (app section == ‘tough’) Timely unlocks Target segment: Hardcore users
User Case 1: Display offers at right time
Identify pattern: Advanced users in your top app don’t have other apps in your portfolio Segment using rule engine: IF (levels crossed > 25) & (! Using omegajump) Smart cross promote Segment: ‘ripe’ users
Use Case 2: Increase ROI by acquiring known users
Agenda
iOS 7 – A Developer’s Perspective
InMobi Ad SDK 400: Features and Benefits
InMobi Ad SDK 400: Use Cases
InMobi Ad SDK 400: Integration Demo
Download the SDK or mediation adapters
now.
Get started today
• Easy to integrate, just 3 lines of code.
• Simplified SDK APIs.