Download - InMobi MediaKit Asia July2011
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World's LargestIndependent
Mobile Ad Network
MEDIA KIT: ASIA
www.inmobi.com
July 2011
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www.inmobi.comwww.inmobi.com ADVERTISER MEDIA KIT
The Mobile Revolution
Consumers have spoken and the mobile revolution is finally here. New devices, a wealth of mobile content incombination with high speed data networks have created an inflection point, where the promise of mobile
advertising is now a reality. InMobi is at the forefront proving advertisers global reach at massive scale.
$20 Billion?
Thats right, mobile advertising is expected to reach $20 Billion in just the next three years. Why? Advertisers seethe opportunity to reach an estimated 1.6 Billion consumers globally with highly targeted, impactful, andmeasurable creative that will perform for brands with unprecedented scale.
Enter InMobi: What Makes Us Different?
InMobi is the worlds largest independent mobile advertising network. We differentiate ourselves versuscompetition in three ways:
Consumer Mobile Facts: The Future
Consumer Mobile Facts: The Present
Over 5 Billion mobile phone owners [2]will access the Internet monthly by 2015,2.75 Billion (43%) [1]with better than 3G technology.
90% of these consumers will be outside the U.S. [2]
10 Billion mobile phones will be sold this decade compared to only1 Billion computers [1].
- Lightening Fast Ad Serving On A Global Scale.We serve 36 Billion impressions monthly reaching over 314 Million consumers in 165countries around the world.
- Mobile Customer Discovery.We combine your media expertise with our mobile ad serving technology to maintaintargeted reach at scale via our real-time self-learning network.
- Advertiser Analytics.We help advertisers maximize ROI with control, transparency, and data rich insights thatinclude the option to optimize ad serving in real-time based on post-click activity.
There are 5.1 Billion mobile subscribers in the world today, compared to 2.0billion Internet users, 1.0 billion telephone lines, 600 million TV subscriptions and513 million newspaper subscriptions.
The Mobile Opportunity
Source: 1. eMarketer Q1 2010 2. comScore Media Metrix Q1 2010
Source: RBC Capital Markets, March 2011
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The InMobi Story
Publishers & AdvertisersPublishers & Advertisers
Our Story: Weve Seen the Present
Since our inception in the Asia-Pacific region in 2007, InMobi has grown to become the worlds largestmobile ad network serving over 400 Billion ads to date. We built our product in parts of the world where the
mobile phone is not just a screen, its the only screen. After launching in the US and Europe in early 2010,InMobi has more than quadrupled its global network from 7.5 Billion to 36 Billion impressions monthly. Backedby Kleiner Perkins Caufield & Byers (KPCB) and Sherpalo Ventures, InMobis founders hail from global technol-ogy leaders such as Google, Amazon, Yahoo!, Akamai, Trilogy, Virgin Mobile, and AT&T.
InMobi Facts :
Reach:
Availability:
Impressions:
Offices:
Investors:
Advertisers:
Publishers:
Employees:
314 Million consumers on 6 continents
165 countries around the world
36 Billion impressions monthly
San Francisco, New York, London, Singapore, Tokyo, Bangalore, Sydney, Nairobi, Johannesburg
Kleiner Perkins and Sherpalo Ventures
2,000+
10,000+
300+
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Media Details
Consumer Targeting Options
Scale & Reach
Countries Indonesia, Thailand, India, Malaysia, Singapore, Japan
Airtel, IndoSat,Telkomsel, SingTel
Nokia N95, Nokia E72, Motorola L7, Blackberry Curve
Carriers
Handsets
Entertainment, Search, News & Sports, Downloads, Community, LifestyleCategories
Age, GenderDemographics
OS Platforms and Handset FeaturesTechnical
Total
India
Indonesia
Japan
Vietnam
2.7 Billion
800 Million
19.4 Billion
9.0 Billion
4.2 Billion
616 Million
1.6 Billion
34.8%
11.9%
214 Million 19.0%
119 Million 83.0%
143 Million
28 Million
19.0%
35 Million 22.0%
18.9%
11.6%
11.0%
97.8%
5.8%
Thailand 294 Million74 Million 11.8% 33.9%
Australia 341 Million36.7% 80.0%
Malaysia 235 Million 41.3%
Philippines 92 Million 249 Million28.3%
8.0 Million 28.2%
35.1%
Singapore 101 Million 83.8%
Hong Kong 11 Million 155 Million57.4% 66.8%
Targeting Type Examples
With billions of impressions reaching millions of consumers in almost every region around the globe, weprovide unprecedented reach at significant scale. Our technology platform also enables sophisticatedtargeting with a multitude of options including demographic targeting, targeting at the handset level,targeting by country, state or region, and targeting by category.
Rest of Asia 2.1 Billion
119 Million
38 Million
39 Million
12 Million
10 Million
6 Million
4 Million
7 Million
0.5 Million
0.5 Million
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10 Million52.1%1.2 Billion 34.9%
Total MobileSubscribers
Consumers Reached(Millions)
Total AdImpressions
% MobileWeb Users
Media Details By Region % SmartPhone
Total Region* InMobi Network
Creative Formats and Details
Full Screen Ads
Expandables Ads
Scrolling Ads
SMART FORMATS
120x20 Banner
168x28 Banner
216x36 Banner
FEATURE FORMATS
Click to Landing Page
Click to Video Play
Click to Lead
CALLS TO ACTION
Touch To Engage Ads
Rotating Ads Ads
Video Ads
300x50 Banner
40 Character
Text Up to10KB file size
Click to Download
Click to Call
Click to Text
*Source: Informa WCIS Q1 2011
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Competitive Advantage
Committed to Data
We get it. Youre a mobile believer. So how doyou convert others at your company? We have
the answer - Data. InMobi is committed toinsights and analytics that help illustrate the ROIin mobile advertising from branding toengagement to conversion.
Analytics for Advertisers
Our analytics service helps measure the perfor-mance and return on investment for your mobile
advertising campaign. We do this by trackingpost-click campaign objectives you define. We thentrack your campaign against these goals andtarget ad inventory based on the data to improveROI.
Daily dashboards to track performance. Transparency and control to optimize it.
Massive ReachThe InMobi platform delivers massive reach on aglobal scale. We reach 314 Million consumersin over 165 countries around the globe.
Mobile Customer DiscoveryThrough the careful data analysis of user behaviorInMobi helps marketers uncover new customerssegments and grow your business.
78 MILLION
CONSUMERS
12 MILLION
CONSUMERS
30 MILLION
CONSUMERS
7 MILLION
CONSUMERS
119 MILLION
CONSUMERS
66 MILLION
CONSUMERS
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Case Studies: Reebok
Reebok HexRide Puts the Fun Back intoRunning with InMobi
The Challenge
Reebok invented HexRide cushioning
technology to create a cushioned,
lightweight ride for runners. Using a
pattern of hexagonal recessescontaining sealed air pockets, the
shoe shields the wearer's body from
the impact of the pavement. As a
result, the HexRide shoe makes
running a smoother and more
delightful experience for runners.
With the aim of highlighting this
new level of fun made possible by
HexRide, Reebok chose the InMobi
mobile ad network.
The Solution
To generate as much buzz as
possible around the launch of
HexRide, especially among younger
buyers, an interactive game wasdeveloped and made available for
download. Highlighting the idea of
making HexRide "your move," the
game positioned the shoe as a
personal statement, while
re-creating the excitement that all
runners feel at making it to the finish
line.
The Results
The interactive game was
particularly effective in making a
connection between the brand and
the thrill of athletic competition.Over a third of users who clicked
through the banner ads downloaded
the game, and quite a few also took
advantage of the Invite a Friend
feature through SMS. For Reebok,
what InMobi delivered went above
and beyond industry benchmarks.
ClientReebok
TargetRunners, both novice andexperienced
SolutionInteractive game downloads
ObjectiveBuild buzz for launch ofHexRide shoe
PlatformFeature phones
Results32.6% of users downloadedinteractive game
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Case Studies: Yamaha
Yamaha FZ-16 Roars Ahead with InMobi
The Challenge
Building motorcycles that suit every
type of rider has been a hallmark of
Yamaha Motor since the company's
founding. The muscular, sportyFZ-16 model was designed to
appeal to mid-range buyers for
whom a bike is as much a lifestyle
accessory as essential
transportation. To make sure the
FZ-16 image campaign reached
young men, Yamaha chose the
InMobi mobile network.
The Solution
Mobile banner ads played an
important role in building interest
among likely buyers as well as
enhancing brand awareness. Userswho clicked through banner ads
came to a video landing page
where they could see the full-length
TV commercial. Those who had
already purchased the bike could
also share their reviews via video.
Wallpapers featuring different
views of the bike, on the road and
in the showroom, were also
available for download.
The Results
For Yamaha, InMobi took the
company's word-of-mouth outreach
efforts to a new level. Not only did
nearly 10% of the users who clickedthrough the banner ads download
the TV commercial, but almost 7%
went on to locate a store. With
mobile advertising poised to become
the key differentiator in building
brand recall among this target
demographic, InMobi is already
ahead of the curve.
ClientYamaha TargetYoung males in the market fora new motorcycle
SolutionVideo sharing and wallpaperdownloads
ObjectiveBranding and drive purchase intent
PlatformFeature phones
ResultsPeak CTR of 6.6%
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Case Studies: Sony Ericsson
Sony Ericsson Drives Buzz for Xperia with InMobi
Your Details
Email Address
Password
Conrm Password
The Challenge
One of Sony's flagship offerings in
the smartphone arena, the Xperia
X1 was also the company's firstWindows Mobile device. With its
slick design, touch screen, slide-out
keyboard and full array of media
options, it was the perfect choice for
consumers who wanted both work
and entertainment capabilities on a
high-end phone. Sony selected
InMobi to build word-of-mouth
publicity through mobile networks
ahead of the phone's launch date.
The Solution
A campaign that was developed
highlighting the phone's lightweight
design, sleek good looks,personalization options, as well as
features like a camera for still film
or video and a multi-format music
player. Users who viewed the
mobile video showcasing the phone
could forward it on to their friends,
along with their pre-order forms.
Colorful wallpapers featuring the
phone's breakthrough features were
also available for download.
The Results
For Sony Ericsson, the power of
InMobi's mobile network was
immediately apparent in the interestand excitement that materialized
around the Xperia X1 launch.
Almost 85% of pre-orders were sent
to buyers' friends. When that figure
was put alongside the number of
wallpaper downloads and shared
videos, it became clear that InMobi
is pioneering innovative new best
practices in word-of-mouth
marketing.
ClientSony Ericsson
TargetAffluent smartphone buyers
SolutionApp and wallpaper downloads,video sharing
ObjectiveDrive pre-orders for newphone model
PlatformFeature phones
Results84.5% of pre-orders sentto buyers' friends
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Case Studies: Closeup
Close Up Increases CTR by 45% AfterOptimization With InMobi
Submit us your best pick-up line
to enter our Hook Up challenge
Enter our Peppermint
Splash Hook Up
contest by submit-
ting to us your best
pick up lines. You and
your partner will get
a chance to win a
Blackberry, if youre
selected as having
the most creative
pick up line.
The Challenge
Close Up is a popular Unilever
brand of toothpaste and is the
number one or two toothpaste
brand in over 50 different global
markets. Unilver brand managers in
saw a unique opportunity to
leverage the power of InMobis
mobile advertising network to reach
the youth demographic.
The Solution
As part of their new Hook Up
promotional campaign Close Up
selected InMobi for it's sophisticated
handset targeting. Display ads
drove users to a WAP landing page
where consumers could enter a
Blackberry phone sweepstakes and
share their Hook Up stories
through a Close Up Facebook
page.
The Results
InMobi clearly demonstrated their
ability to drive strong results. We
saw a 45% increase in CTR, peaking
at 0.2% after campaign
optimization. said Unilever
marketing manager. InMobi also
allowed us to easily combine mobile
ads with our social media
campaign, a truly winning
combination.
ClientClose Up
TargetYoung Men and Women
SolutionDisplay Ads and Sweepstakes
ObjectiveBuild Awareness
PlatformSmartphones and Feature Phones
Results45% Increase in CTR
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Working with us.IT'S EASY. We offer full service support and 24/7 self service tools.
Contact us for more details:
[email protected] or www.twitter.com/inmobi
Contact Us