Download - Information architecture tutorial
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Information
Tutorial Lesson 2
Architecture
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When Starting a Website
Who?Focus on:
Why?Why is the website getting design?
Who is the website getting designed for?
What can help:
Audience: the users and their goals and objectives.
• Knowing the proper definition of 'audience'.
• Visualizing your audience.
use scenarios and / or stories
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When Starting a WebsiteAvoid:
• Defining your audience by the technology they use.
• Focusing on your needs instead of your audience.• Utilitarianism
• Neglecting important departments / information.
• Listen to those who have the BEST idea of who the audience should be, the most.
Prevention Tips:• Define beforehand what the user experience should be.• Understand how the user will react to the website.
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When Starting a Website
After the initial step of setting goals, it gets easier!
• get familiar with those you will be working with.
• have an open discussion to determine the audience and get everyone on the same page.
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Contents1. Define the Audience
2. Create Scenarios
3. Competitive Analysis
4. Design Document:Audience, Scenarios, and Competitive Analysis
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Define the Audience
Create a list Ask others
Break it into Categories
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Audience Categories: Dealership
Buyer: o people who need the right caro needs a car within the next couple monthso people unsure
Others:
o people trying to learno possible investorso those searching for different kinds of information
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The List
• rank audience list• share the results and evaluate them• come up with goals and evaluate those
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Create Scenarios
-This process helps the designer visualize the site -when you have createda scenario you can then feel what the experience would be like navigating the site
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oh the possibilities
try to have multiple scenarios for multiple users so you can get an idea of what your main visitors will be
-usually 3 to 6 scenarios are good but you may need to do up to 20 the MORE the BETTER
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The character
you must create a character for each user -name-background-a task (what they want out of the site)
Once you have these in place you can formulate a story and see how the character would research what they are looking for
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What do YOU THINKUsing your imagination and creativity can be fun while making ascenario for the user but it can be TIME CONSUMING!!!!!!!
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Design Document
1. Create a new chapter in your document called "User Experience"
2. Define the user Experience!
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1. Document the audience experience and definition.2. Incorporate the scenarios
1.What is the user experience
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1. Summarize everything that was documented and share it with all parties.
2. Make sure everything is clear.
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Ending Slide