ElsevierMobile Knowledge

In the Know–On the GoWith more than 10,000 health-related apps available for download, medical/healthcare is the third-fastest growing app category for both the iPhone® and Android® phones.1

#1

100+ apps and counting 1,500+ users every day 86,000+ full text articles downloaded 6.5 Million articles viewed in app

The Rise of the Mobile PhysicianPhysicians who use mobile for professional purposes use it to access news, articles or abstracts (at least weekly):2

41% use smartphones 45% use tablets

source of information

for physicians is medical journals1

Elsevier Medical Journal Apps

7%other 30%

new technologies

29%specialty-speci�c

content24%

CME articles

11%practice

management

1 Float Mobile Learning Research, March 2012; 2 Manhattan Research, Taking the Pulse® U.S. 2014; 3 2014 MedData Group; 4 Epocrates 2013 Mobile Trends Report.

Empowering Knowledge

Physicians are using mobile for work-related content3

250% Physicians are more likely to own a tablet than other consumers1

76% of physicians use mobile applications at work3

1. Time efficiency 2. Cost efficiency 3. Improved quality and continuity

of care

“Three screen use” is becoming the norm: 65% of physicians own or use a smartphone,

tablet, and desktop/laptop for work2

PAs and NPs are heaviest workday mobile device users, but all clinicians spend the most time on smartphones and tablets after work4

5pm to 12am

Portability and the Power of KnowledgeTop 3 reasons for physician adoption of mobile health:3

The Elsevier App AdvantageBenefits of Elsevier Medical Journal Apps:• Read journals anytime, anywhere, online or off• View and share images, tables and figures—

pinch and zoom for a better look• Access and download

article PDFs• Search current and

past issues with free text search

• Watch videos to add depth to content

• Access past issues

Learn more about Elsevier Medical Journal Apps:elsevier.com/journals-apps