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Insights

39 %Messaging/Chat Apps

97 %

5%45%OUTDOOR

ADSBROWSING THE

APP STORE

42%WORD OFMOUTH

20% 14%ADS ON TV

SocialNetworking

21%

Voice Calls

20%

e-mails

18%

SMS/MMS

2%

i

86 %

UNDER

The power users andearly adopters of

messaging apps are

35

Source : InMobi Network

14% 30%

UPGRADED APP WITH EXTRA FEATURES

DIGITAL GOODS (STICKERS, VIRTUAL CURRENCY, GAMES, ETC )

UPGRADED APP WITHOUT ADS

PHYSICAL GOODS PURCHASES

20%

15%

37 %

36%

MOBILE MESSAGING APP PREFERENCES

IN-APP PURCHASE BEHAVIOR

TYPE OF IN APP-PURCHASES MADE

IN-APP PURCHASE PRICE POINTS

ADS ON MOBILEDEVICE

MOBILE MESSAGING APP DISCOVERY CHANNELS

PREFFERED MODE OF MOBILE COMMUNICATION

Message friends

Message family

Message co-workers

Group chat Stickers and emoticons

Games Send photos or videos

Whatsapp Messenger 61% 51% 48% 40% 43% 0% 61%

Facebook Messenger 35% 23% 19% 15% 15% 0% 28%

WeChat 11% 9% 9% 0% 13% 1% 9%

Blackberry Messenger 76% 68% 59% 55% 49% 0% 70%

LINE 35% 25% 24% 13% 40% 28% 31%

Google Hangout 6% 5% 6% 4% 1% 0% 4%

Yahoo! Messenger 10% 53% 11% 3% 4% 0% 5%

Skype 9% 11% 8% 3% 3% 0% 9%

Sample Size n = 240

@

Mobile Messaging Apps In Indonesia

50%

69%

43%

61 %

23% 35%

24% 32%

16% 24%

Photo Sharing

Staying in touch with friends

Group Messaging

Cost

Sticker

TOP REASONS FOR USING MESSAGING APPS TOP REASONS THAT INFLUENCE DOWNLOADS

63 %

Send/receive Multiple Mobile

Messages Per Day

WHAT DRIVES ADOPTION OF MESSAGING APPS

of mobile users have made an in-app purchase

when using a mobile messaging/chat

application

of users have nevermade an in-app

purchase but wouldconsider it

REASONABLE PRICE POINT

IDR 31207 (US $ 2.7) EXPENSIVE PRICE POINT

IDR 18241 (US $1.6)

of users access chatapps multiple times

per day

of users expect to download

messenger/chat app in next 30 days