TBD

PREFERENCE FOR BROWSER-BASED SHOPPING

THE BIGGEST FRUSTRATIONS WITH MOBILE SHOPPING

Over 50% use multipledevices (smartphones, tablets, laptops) to shop online

19%

9%

25%

21%

11%

15%

4 OUT OF 5 MILLENIALS SHOP DIRECTLY FROM MOBILE DEVICES

PURCHASING BY MILLENIALS

THEY JUST DON’T HAVE TIME TO WASTE

IMAGES ARE INDISPENSABLE

1 sec2 sec3-5 sec5 sec

20%1 in 5 would not wait more than 2 sec

68%would not wait more than 5 sec

57%Browser- based shopping

Home on-the-go65% 35%

50%71%

50%72%

38%17%

41%23%

WHERETHEY SHOP

WIFI WIFI4G3G

Blurry image No interactivity

Slow shopping Slow downloading

Bad navigation

ERROR

loading...

App

55%

couldn’t live without pictures when shopping

on mobile

Visual information and image quality directly impact shoppers’ research and decision to purchase.

Images

What is indispensable?Genre-based di�erences

Product Descriptions

Millennial mobile holiday

The biggest frustrationswith mobile shopping

19%

9%+

+

25%

21%

11%

15%

68% will not wait more than 5 seconds for a page to load on a mobile device

1 sec2 sec3-5 sec5 sec

20%1 in 5 would not wait more than

35%

50%

77%29%

Slow checkout

Images

Product Descriptions

How Millennials Buy This Holiday Season

2 sec

WIFI4G3G

4 out of 5 millenials shop directly frommobile devices

57% prefer to shop using a browser over a native APP

Multiple devicesAt home and on-the-go

Mobile browsers Under 5 seconds load times

65%

WIFIHome

on-the-go

Where they shop

Instartlogic

NativeApp

43%

57%57%

www.google.com

Home

Images are indispensable

55%couldn’t live without pictureswhen shopping on mobile

23%71%

72%

38%17%

55% use multiple devices to shop

Slow load time

Bad navigation

Small or fuzzy images Lack of interactive features