Lydia’s Marketing & Communication Consulting Services

Practical, no-nonsense, fast, and a�ordable virtual marketing consultation and support

I am trying to get to the next level with our marketing and there’s lots to do! What should I manage in-house and what should I outsource?

I am trying to get to the next level with our marketing and there’s lots to do! What should I manage in-house and what should I outsource?

Process and framework

Industry and customer research

Executive and employee roundtables

Brand &

Messaging Strategy

ContentMarketing

Sales/Marketing Alignment and

Integration

Digital Marketing,

Data and Operations

Analysis and documentation

Thought partner for conclusions and decisions

Assessment and gap analysis

General advice on best practices and

current trends

Content strategy and planning process

Customer interviews for case studies

Research and data collection for blog posts and other

thought-leadership content

Writing support

Creative ideas for design and delivery

Production (e.g. videos, slideshows,

presentations, infographics)

Data infrastructure gap analysis and roadmap

Organizational structure and roadmap

General advice and guidance

Training and internal workshops

Strategy and playbook to improve, e.g. > Strategic use of buyer personas> Integration of sales and social media strategies, a.k.a Social Selling> Messaging consistency> Integration of content and sales tools

Critical specialists that are only needed a short while, e.g. for: > Marketing automation integration> SEO/SEM strategy> Website user experience design

MARKETING OUTSOURCING CONSIDERATIONS FOR B2B COMPANIES IN THE DIGITAL AGE

Much depends on your company’s size, budgets and goals but this can be a good starting point for what to consider.

These are just a few suggestions based on common scope of work for B2Bs that are saying to themselves:

“I need to figure out or refresh our brand strategy, unique value proposition, and message.”

“I need to get our company into the 21st century with the latest B2B best practices such as content marketing, social selling, lead nurturing, and marketing automation.”

“ I need to rethink my marketing organizational structure through the lens of data, technology and marketing operations (vs. my current lens of traditional media, tradeshows, email and public relations).”

“ I need to align our marketing and sales functions toward a common goal.”

415.672.1870 | lydia@lydiamarketingconsulting.com | www.lydiamarketingconsulting.com