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College of Occupational Therapists 2009College of Occupational Therapists 2010
College of Occupational Therapists
Influencing as a leadership and political skill
Genevieve Smyth18th May 2010
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College of Occupational Therapists 2009College of Occupational Therapists 2010
Introduction
The where, why and how of influence
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Definitions
To influence
To affect or change how someone or something develops, behaves or thinks, for example, she's very good at making friends and influencing people or what influenced you to choose a career in occupational therapy?
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Definitions
Politics A process by which groups of people make
collective decisions. The term is generally applied to behaviour within governments, but politics has been observed in other group interactions, including corporate, academic and religious institutions. It consists of social relations involving authority or power and refers to the regulation of a political unit[and to the methods and tactics used to formulate and apply policy.
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Is the profession political?
• Occupational therapy regarded itself until recently as an apolitical profession. However, during the first years of the century OTs began to be concerned with a range of political questions as they expressed dissatisfaction with the way in which practice is constrained by events outside their control.
• Occupational therapy, indeed all of health and social care is inescapably political. Just as OTs are social activists in opening up occupational opportunities they are also agents of social control (Pollard et al 2008)
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Who or where do you want to influence?
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Why do you want to have more influence?
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Why influence?
Externally focused ambitions:• Improve the service user experience• Add something to the development of the
profession• Make systems more efficient, more client centred,
more occupation focused• Draw attention to problems, protect people• Share good practice, good ideas• Help other professionals develop and succeed (Cook 2007)
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Why influence?
Internally focused ambitions:• A higher status job, promotion• To be regarded as an expert in your field• More money, benefits, travel, autonomy, • To change career direction• Start a business• To be invited to award ceremonies and gala
dinners (Cook 2007)
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Think about a time when you have tried to influence an individual or a
meeting.
What were the factors that effected how successful this was?
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How to influence
1. Develop awareness in your chosen area
2. Your reputation precedes you –do the simple things well and treat others well
3. Develop and nurture your networks. Treat everything as an opportunity.
4. Find useful allies5. Get the message right
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How to influence
6. Ask for what you want7. Find the right person to speak to and
consider their hooks8. Use evidence to support your message,
both qualitative and quantitative9. Remember the human element10. Create opportunities, take calculated
risks
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What are some ways that you could develop your awareness
of a chosen area?
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Domains of awareness
• Professional - Standards of practice and conduct, size of your professional group, current union concerns
• Clinical – who are the leading people, where is leading edge practice happening, size of client group
• Organisational – who heads up your service, which board member do therapies report to, how much money gets spent on your area of practice
• Policy – which government department makes the policy decisions that most effect your areas of work, what is the policy issue of the moment
(Cook 2008)
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If you want to influence, who should be in your network?
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Tips on networking
• Networking is a bit like keeping friendships, it takes time and effort and nurturing (Joanna Parker)
• It is important to engage more widely than your own organisation and your own occupational group- you must network outside your comfort zone (Alison Norman)
• Network with the right people –information sources, power brokers. Give out your details freely. Keep a note of contacts and use them (Fran Woodard)
(Cook 2008)
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What do you want to ask for?
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How are you going to ask?
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Summary
The why, where and how of influence
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College of Occupational Therapists 2009College of Occupational Therapists 2010
[email protected] 0207 450 5220
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References
• Cook R (2007) Awareness and influence in health and social care –How you can really make a difference. Oxon: Radcliffe Publishing Ltd.
• Pollard N, Sakellariou D, Kronenberg F (eds) (2009) A political practice of occupational therapy. Europe: Churchill Livingstone Elsevier