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INFLUENCE AND FOCUSING ON THE CUSTOMER DANNY BROWN CO-AUTHOR, “INFLUENCE MARKETING” WWW.INFLUENCEMARKETINGBOOK.COM
WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM
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TRUE INFLUENCE • Identify your brand’s true influencers • Tailor your influence campaigns around your customer’s
purchase life cycle • Deliver actual business results, ROI and customer lifetime
value from your influence campaigns
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WHAT IS INFLUENCE TODAY?
SO…
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Social Broadcasting? INFLUENCE IS…
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Social Popularity? INFLUENCE IS…
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Social Popularity Equal DOES INFLUENCE AND …
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Social Popularity Generate DOES INFLUENCE AND …
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THE PROBLEM WITH INFLUENCE TODAY
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“CHANGING BEHAVIOUR, THOUGHTS OR ACTIONS”
INFLUENCE…
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“MEASURABLY AFFECTING THE PURCHASE DECISION OF PROSPECTS”
INFLUENCE MARKETING…
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WORD OF MOUTH
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WORD OF MOUTH
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SOCIAL MEDIA WORD OF MOUTH
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SOCIAL MEDIA WORD OF MOUTH
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SOCIAL MEDIA INFLUENCE
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SOCIAL MEDIA INFLUENCE
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HOW DO WE IDENTIFY TRUE INFLUENCERS…
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REVERSE ENGINEER INFLUENCE MARKETING
WE…
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SOCIAL AMPLIFICATION
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SOCIAL AMPLIFICATION
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SOCIAL AMPLIFICATION
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SOCIAL AMPLIFICATION
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TRUE INFLUENCE
“The function of advertising is to sell. Successful advertising for any product is based on information about its consumers.” David Ogilvy
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TRUE INFLUENCE IS MICRO
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THE CUSTOMER IS THE INFLUENCER
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THE PURCHASE LIFE CYCLE
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THE MICRO INFLUENCERS
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THE ROLE OF THE SOCIAL CRM
Manage contacts
Find social profiles
Receive updates
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RECOMMENDED TECHNOLOGY: TELLAGENCE
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RECOMMENDED TECHNOLOGY: APPINIONS
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RECOMMENDED TECHNOLOGY: TRAACKR
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RECOMMENDED TECHNOLOGY: SQUEEZECMM
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RECOMMENDED TECHNOLOGY: ONEQUBE
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RECOMMENDED TECHNOLOGY: INNETWORK
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COMPLEMENTARY TECHNOLOGY
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MANAGING THE CAMPAIGN
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THE LIFETIME VALUE OF TRUE INFLUENCE
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INFLUENCE AND FOCUSING ON THE CUSTOMER DANNY BROWN CO-AUTHOR, “INFLUENCE MARKETING” WWW.INFLUENCEMARKETINGBOOK.COM
WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM