Download - Industry Knowledge for Decision Makers
Industry Knowledge for Decision Makers
Marketing through TradeBriefs e-Newsletter 10,00,000+ Subscribers
Email : [email protected]: +912240044861, +919930577889
For subscribers, TradeBriefs provides the latest news,
in-depth insights in a daily personalized newsletter, specific to their industry.
Industries covered include Retail, IT, Construction,
Logistics, Telecom, Food/FMCG, Finance,
Software, Digital Media, Franchise, Marketing,
Ecommerce, HR as well as Leisure.
Daily Knowledge Brief
FOR SUBSCRIBERS
For advertisers, TradeBriefs provides an engaging vehicle to reach top
decision-makers and other professionals, including
1,00,000+ CXOs. Marketing options include content marketing, display and
email marketing.
1 Million+ professionals
FOR ADVERTISERS
TradeBriefs partners with associations and
organizations to provide a valuable daily knowledge
brief to its members, prospects and customers.
High quality opt-in
FOR PARTNERS
The problem we are solving
Information OverloadNews, Blogs, Knowledge
4
Current Profile
Subscriber growth Key Statistics about TradeBriefs•Market leader in business audience online in India•10,00,000+ subscribers for our daily newsletters•50% active subscribers(who read & click on our content)•Newsletters across 13 verticals specific to India•Partnerships with major industry bodies in the past 1 year•Counts IBM, Adobe, Intuit, Gartner as marquee customers•2 rounds of funding from 500 Startups in late 2012/early 2013 - $50,000 each•In growth phase now & profitable since 2012
Our largest vertical is Retail . Following this, we have Digital Media , IT , SME/other , Finance , Telecom , HR , Logistics, FMCG , Media , Construction, Marketing, Business and Ecommerce
Top Sectors in India
Apart from professionals who sign up for our current verticals, we are constantly launching new vertical and function-based newsletters, thus expanding our audience by tens of thousands of subscribers every month.
New additions
Our Audience
25%
13%
15%10%
10%
8%
6%3%
5% 5%RetailITDigital MediaSME/OthersFinanceTelecomFMCGE-commerceHRLogistics
Subscribers profile by Designation
Top Management
TradeBriefs attracts those who care about industry information to build their business and further their careers. These are the top white-collar professionals in the country
White-collar professional
TradeBriefs has the largest number of engaged CXOs for an online publication in India, with consistent open rates of 10%+ every day
21%
43%
36% Top Mgmt (CXO, Director, VP)Middle Mgmt (Sr. Mgr, GM)Others
Target Audience Breakup
Annual Sal 5-10
Lac
Annual Sal 10-30
Lac
Annual Sal 30-50
Lac
Annual Sal 50
Lac - 1 Cr
Annual Sal 1 Cr & above
Audi & above
car owners
Honda city & above
car owners
Business class
frequent flyers
CXO's0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
PuneMumbaiKolkataHyderabadDelhiChennaiBengaluruAhmedabad#REF!
Subscr
ibers
Target Audience Breakup
3,00,000
5,00,000
2,00,000
20-30 yrs30-45 yrs45-60 yrs
Audience breakup by age:
Single Personalized Newsletter with content from all sourcesCuration is 80% automated, 20% manual
The algorithm keeps the content timely and comprehensive (one stop shop)
The human component adds analytical value and ensures zero noise
Key Customers and Subscriber Feedback
It's a great brief. Very timely and insightful – Mahesh P, Director
Excellent source of Industry knowledge – Anand R, MD
I read it regularly and find it very informative and useful
– Schauna S, CEO
Ad CampaignsContent Marketing within the newsletters Emailers to segmented audiences
Advertiser ROI • One of the most granular reports in the industry
• Advertisers know exactly where they are spending their money
• Achieve your lead targets and help move more prospects through the funnel
• Re-target through email marketing (has given phenomenal open rates of 35%+ to our advertiser clients)
• Display advertising opportunities for continuous lead generation
Our Website
500 Startups Makes a Splash; Pankaj Jain Announces Investments in Instamojo, WalletKit, UberLabs and TradeBriefs
News is a commodity - Sree Vijaykumar of TradeBriefs (500 Startups co)
500 Startups Fall 2012 Batch: WalletKit, TradeBriefs, Instamojo & gazeMetrix
TradeBriefs wins Technology Off Campus Award at IvyCamp Challenge 2015
TradeBriefs on the World Wide Web