THE HOWARD COMPANY, founded in 1950, is an employee-ownedpoint-of-purchase display manufacturer located in Brookfield, Wisconsin. We specialize in menu boards and food service products, as well as permanent and semi-permanent retail merchandising displays.
1375 North Barker Road • Brookfield, WI 53045 | toll free: 800.782.6222 | direct: 262.782.6000 | fax: 877.782.6515 [email protected] | howardcompany.com
INDOOR & OUTDOORSIGNAGE
The Howard Company offers a complete package of building signs including channel letters, cabinet signs, monument signs, pole signs and neon. All signs are fully customized to your needs.
• Front Lit Channel Letters are the most common. They are usually constructed with an acrylic face in any color you chose, UV rated trim cap, and aluminum returns and backs with internal LED illumination. The light shines through the acrylic letters.
• Halo Lit/Back-Lit/Reverse-Lit Channel Letters have metal faces, aluminum returns and clear poly-carb backs. Letters are mounted with a stand-off so that the light reflects off the mounting, creating a “halo” effect.
• Combination-Lit Channel Letters have acrylic faces in any color with aluminum returns and colored poly backs, perhaps in a different color than the front. They allow for both lighting effects by allowing light to shine through the face and create the halo effect through the clear back.
• Most channel letters have a return of 3”, 5” or 8”, which is often determined by the sign package for your building, your lease agreement or by the municipality.
• Non-illuminated channel letters are also available.
• Monument Signs • Cabinet Signs• Pole Signs• Neon Signs
OVERVIEW CHANNEL LETTER MOUNTING OPTIONS• Raceway Mounts are metal boxes that house the electrical components. They are often required by the build-ing owner and typically are painted to match the building façade. This mounting requires the least amount of wall penetration.
• Direct/Flush Mount is the neatest installation as the sign is attached directly to the wall and electrical is pulled behind the façade. Standoff spacers are used with halo-lit installations. • Backer Mounts are similar to raceways but the letters themselves are attached to the metal box, which is usually larger than, and frames the letters. Electrical can be housed in the box or pulled through the façade.
HALO LITCHANNEL LETTER
DAY/NIGHT CHANNEL LETTER
FRONT SHOWS AS BLACK & NON-ILLUMINATED DURING THE DAY
FRONT SWITCHES TO WHITE &ILLUMINATED AT NIGHT
NON-ILLUMINATED CHANNEL LETTER
NON-ILLUMINATED CHANNEL LETTER
w/TRIM CAP
FRONT LIT ILLUMINATED CHANNEL LETTER
FRONT LIT ILLUMINATED CHANNEL LETTER
COMBINATION LIT ILLUMINATED
CHANNEL LETTER
NON-ILLUMINATED FLAT CUT-OUT
ACRYLIC LETTER
INDOOR & OUTDOORSIGNAGE
1375 North Barker Road • Brookfield, WI 53045 | toll free: 800.782.6222 | direct: 262.782.6000 | fax: 877.782.6515 [email protected] | howardcompany.com
6.21.19 BC
COMBINATION LIT ILLUMINATED (FRONT & HALO) LOGO SIGNAGE
NEON
CABINET SIGN
MONUMENT SIGN
OTHER SIGNAGE OPTIONS:
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