Download - Indian nutra market
INDIAN NUTRACEUTICALS MARKET
• In 2010 Indian Nutraceuticals Market was estimated at USD 2 bn.
• In 2015 Indian Nutraceuticals Market is expected to be USD 5 bn.
• Functional food and beverages are expected to witness much higher growth rates when
compared to dietary supplements over the next five years.
Source - Frost & Sullivan , Global Nutraceuticals Industry: Investing in Healthy Living 2010
Source – Ernst & Young Nutraceuticals : Critical supplement for building a healthy India
INDIAN NUTRACEUTICALS MARKET
Functional foods - diabetic foods are expected to see the highest growth, as
consumers tend to perceive a healthy diabetic lifestyle as an alternative to
insulin.
Functional beverages - increase in uptake of enhanced drinks and energy
drinks primarily driven by a young urban working population.
2010 2015
FMCG
Players
Dabur,Nestle,
Amul,Pepsico
Pure Nutra
Player
Amway
Dietary supplements - Vitamin and mineral supplements continue to hold a
majority share of the market, followed by increase in Dietetics &
Chywanaprash
Source - Frost & Sullivan , Global Nutraceuticals Industry: Investing in Healthy Living 2010
2010 2015 Pharmceuticals
companies dominated
segments
GSKCH, Emami, Ranbaxy,
Elder, Apex, Zydus
MAJOR INDIAN NUTRACEUTICAL
PLAYERS
Major Public Companies
• Dabur India Ltd.
• Dr. Reddy's Laboratories Ltd.
• Lupin Ltd.
• Piramal Healthcare Ltd.
• Ranbaxy Laboratories Ltd.
• Wockhardt Ltd.
• Abbott India Ltd.
• GlaxoSmithKline Consumer Healthcare Ltd.
• Pfizer Ltd
Major Private
Companies • Avesthagen Ltd.
• Guardian Lifecare Pvt. Ltd.
• Reliance Wellness Ltd.
• The Himalaya Drug
Company
• USV Ltd.
• Amway India Enterprises
Pvt. Ltd.
• Herbalife International
India Pvt. Ltd.
NEW ENTRANTS IN INDIA
Company Expansion plan
Alkem
laboratories
INR 1 bn to create nutraceutical
manufacturing capacity
Plethico Acquired Natrol (US) USD 100
mn.and has portfolio of 700
nutraceutical products.
Divis Laboratories
New Nutraeutical company - Divis Nutraceuticals with new manufacturing plant of INR 350 mn
Mission Vivacare Mission VivaPrime with new manufacturing plant of INR 800 mn
Vitabiotics Plans to invest new manufacturing plant of INR 1.2 bn
Sanofi Aventis Acquired Universal Medicare in INR 4.5 bn
Neutralite Entered Indian market
Danone Acquired Wockhardt’s Nutrition business.
TRENDS IN INDIAN NUTRACEUTICALS MARKET
1. Natural Trend
• Introduction of Stevia, a natural sugar alternative and plant extract.
• Increasing demand for natural antioxidants both in foods and supplements.
• Popular orange drinks such as Fanta are facing increasing competition from variants filled with natural beta-carotene antioxidants from algae and vegetables in spite of these products being more expensive.
2. Cultural Customisation
India omega-3 a traditionally non-vegetarian product has been developed with
vegetarian variants obtained from algae and flaxseed oil.
For instance the probiotic industry in India has faced challenges
3. Innovative Delivery Formats • Flavour masking of omega-3 and soy products • Increasing technologies of microencapsulation, nanoseparation has allowed for new formats of delivery such as electrolyte delivering strips and vitamin enhanced chewing gum.
4. Condition Marketing • These sectors such as heart health, eye health, digestive health, joint
health and so on are gaining immense popularity with manufacturers positioning
themselves to focus on certain health avenues specifically.
INDIAN REGULATORY & LEGAL BODIES FOR
NUTRACEUTICALS
HADSA
•National non profit association works in interest of Nutraceutical Industry and consumer
NIN
• Works under ICMR
• Monitors diet & nutrition situation in India
• Run various nutrition research works in India & plan & implement nutrition programme
FSSAI
2006
FDTRC
• To evaluate drug food
interaction
• To identify & evaluate
natural ingredients for
chronic diseases
NNMB
• Dietary intakes &
nutritional status of each
state of India.
• Evaluate the on-going
nutritional programmes