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I#I%# F33"%R I#USR
ird +arest +oba+ *rodu,a,,ountin )or 7 o) te +*rodu,tion o) 22 bi++ion *air
"stimated at 9 50000 ,ris domesti, and remainin
More tan 4000 manu)a,tu
)ootwear'55 sma++ s,a+e.
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("S"& %na+ysis
(3&II%&:
Finan,ia+ assistan,e by te o/ernment *ro/ided to te e;tent oo) te ,ost o) *+ant sub=e,t to a ,ei+in o) Rs. 50 +a> )or bot ,atte,no+oy u*-radation?moderni@ation and?or e;*ansion.
ut in e;,ise duties o) )ootwear *rodu,ts in te budet )or An2015-2016.
Bo/ernment initiati/es to attra,t )orein dire,t in/estment. 'a++ow
"3#3MI%&: Risin dis*osab+e in,ome and ,onsumers in,reasin s*endin.
$ata India &td remains te +eader in )ootwear wit a retai+ /a+ue in 2015.
";*e,ted to row stron+y and sa+es e;*e,ted to tou, Rs 86
2017.
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S3I%&: onsumer attitudes and o*inions ,anin )a/orab+y towards branded
ue to #B3Cs and so,ia+ rou*s te im*ortan,e o) uman +i)e wor>inwor> eti,s and ea+t o) te wor>ers a/e in,reased.
it /arious s,emes *romotin (rimary and se,ondary edu,ation m
are oin to be enro++ed in s,oo+s and ,o++ees *ro/idin te )ootweaItC++ a+so in,rease *er ,a*itia in,ome due to in,reased em*+oyment.
0-14 years 15-24 years 25-54 years 55-64 years0
50000000
100000000
150000000
200000000
250000000
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"#DIR3#M"#%&: Re+iab+e su**+y o) resour,es in te )orm o) raw ides and s>ins Eua
+eater +are insta++ed ,a*a,ities )or *rodu,tion o) Anised +eater
India oGers a ue ,onsum*tion mar>et.
"!#3&3BI%&: In-ouse esin Studios in,or*oratin state-o)-te-art % systems a/
esin.
So,ia+ media systems be,omin in,reasin+y *o*u+ar as resu+ted in butowards "-ommer,e websites )or /a+ue dea+s and sa/in time. 3ter *oday re*+a,ement uarantee a++ows *ea,e o) mind.
iita+ media )or *rodu,t ad/ertisin and s*onsorin at ma=or e/ents oran
$rea>trou *rodu,t inno/ations enan,in ,om)ort ai+ity and durabi+ity.
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&"B%&: FDI (Foreign Direct Investment): &ibera+i@in FI was anoter im*ort
IndiaCs re)orm dri/en by be+ie) tat tis wou+d in,rease tota+ /o+ume o) iin Indian e,onomy
Fundin is a/ai+ab+e to enab+e tanners to moderni@e manu)a,turin )a,i+i)ootwear se,tor. Ma,inery a+so beneAts )rom duty )ree?,on,essiona+ im*reu+ation.
ere is ,on,essiona+ rate o) interest on e;*ort ,redits to mitiate te eGru*ee a**re,iation wi, as +ed to titenin o) ,redit.
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1705• omH $aJa introdu,ed me,ani@ed *rodu,tion te,niEues ma>in bat
mass *rodu,ers o) soes in "uro*e.
1714• e ,om*any ad a siniA,ant de/e+o*ment due to mi+itary orders.
1728• e ,om*anyCs ead )a,tory e;*anded as demand )or te ine;*ensi/e
rew ra*id+y.
17
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BATA om*anyCs 78 *er,ent re/enue ,omes
)rom domesti, o*eration. It owns
91200 stores s*read a,ross 400
,ities in India $ata as a retai+ *resen,e in o/er
K0 ,ountries a,ross A/e ,ontinents
wit a mi++ion ,ustomers *er day.
It em*+oys more tan 40000
*eo*+e in its 5000 retai+ stores
manaes 2K *rodu,tion )a,i+ities.
It is estimated tat sin,e te day it was )ound $ata as so+d
14 bi++ion *airs o) soes
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2005 2007 2009 2011 201
!"#es $%t&er Income
K525.<7
70
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Suestions
• In,rease teir distribution networ> to i/e a boos
te sa+es.
• o in,rease its a**ea+ amon te youner enerain,rease its )o,us on e-,ommer,e and diita+*+at)orms.
• aretin te unorani@ed mar>et.
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Do+ume rowt year on year is a+so a,,om*anied bysimu+taneous *ri,e i>es.
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K; rise in sa+es sin,e F06.
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Bood distribution networ>. (resent e/en in sma++er /i++aes
Most o) teir business '970 ,omes trou distributors
wit e;,e++ent terms
90*
10
!"#es
Mu+ti-brand retai+
Se+)-ownedso*s
R"%S3#S F3R !"IR SU"SS
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Suestions
• Im*ro/e e;*orts in ,ountries in "uro*e %)ri,a an
oter %sian ,ountries.
• Si)t )o,us to *arts oter tan #ort India in,reate sa+es )or,e to ,o/er a++ reions o) India.
• ri/e 3n+ine Sa+es • Re+a;oCs on+ine sa+es are +imited to
so*atre+a;o.,om.
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1754 • % sma++ so* manu)a,turin 4 *airs a day
1764 • &iberty was born ot 1st e;*ort order.
1782• &iberty brout wor+d ,+ass *rodu,ts to domesti, mar>et.
1775• it 10 sub brands ser/in a++ >inds o) ,onsumers
200< • wit a ,onsumer ,entri, stratey &iberty started ser/in ,usto
2010 • Re/o+utioni@ed teir su**+y ,ain )or e;,e++ent manu)a,turin st
2014• Mo/in wit a /ision to be a Rs.1 000 rore om*any
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Ste*s bein ta>en to im*ro/e*roAtabi+ity
(+annin to set u* .
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BATA +IBE,T- ,E+A.%
Mu+ti*+e sub brandsand tird *artybrands su, as !us(u**ies.
Mu+ti*+e sub brandsand brands su, asFor,e 10 and B+iders.
(rodu,t &insements won S+i**erss*orts )ootw
3+dest soe brand inte ,ountry.
(osition itse+) as Sty+is +oo>s.
(ositions its/a+ue )or m
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/e ,iss
U*swin in raw materia+ *ri,es
B+oba++y om*etiti/e $usiness "n/ironment
&abour (ri,e
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!umm"rising t&e PorterAn"#sis
BA!I! %F
%3PA,I!%'
,E+A.%
BATA
+
$arriers to "ntry %bsent %bsent
$arainin (ower o)
$uyers
!i
!i
$arainin (ower o)
Su**+ier
&ow
&ow
reats o)
Substitutes
!i !i
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!33A,- Ma=or *otentia+ )or em*+oyment es*e,ia++y )or wea>er se,tio
Su**ortin e,onomy trou its )orein e;,ane earnins. Remains amonst te to* ten )orein e;,ane earners )or t
Stron *us is reEuired in /arious as*e,ts in,+udin )a/owi, wou+d e+* in
rationa+i@in ta; stru,ture
*ro/idin in)rastru,tura+ su**ort in ,a*a,ity bui+din
redu,in transa,tion ,osts
in,reasin te a/ai+abi+ity o) s>i++ed +abor in te ,ountry.
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an> ou