MARKET INTELLIGENCE . CONSULTING
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INDIA ORAL CARE MARKETFORECAST & OPPORTUNITIES
FY2016 –FY2026
2
Scope of ReportProduct of Interest (POI): Oral Care
Review Period
FY2016 – FY2019
Base Year
FY2020
Estimated Year
FY2021
Forecast Period
FY2022 – FY2026
Year Range
Oral care is the practice of keeping one's mouth clean and free of disease and otherproblems by regular brushing of the teeth and cleaning between the teeth. It isimportant that oral hygiene be carried out on a regular basis to enable prevention ofdental disease and bad breath.
Market Segmentation
PRODUCT
• Toothpaste
• Toothbrush
• Mouth Wash
• Dental
Accessories/Ancillaries
REGION
• North
• South
• East
• West
APPLICATION
• Toothache
• Cavities
• Periodontal Disease
• Tooth Sensitivity
• Others
DISTRIBUTION CHANNEL
• Hypermarkets/Supermarkets
• Convenience Stores
• Retail Pharmacies
• Dental dispensaries
• Online
• Hospitals
• Dental Clinics
• Home Care
END USER
3
Table of Contents
S. No. Contents Page No.
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Impact of COVID-19 on Oral Care Market
5. India Oral Care Market Overview
6. India Oral Care Market Outlook, FY2016-FY2026F
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product (Toothpaste, Toothbrush, Mouth Wash, Dental Accessories/Ancillaries)
6.2.2. By Application (Toothache, Cavities, Periodontal Disease, Tooth Sensitivity, Others)
6.2.3.By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental dispensaries, Online)
6.2.4. By End User (Hospitals, Dental Clinics, Home Care)
6.2.5. By Region (North; South; East; West)
6.2.6. By Company
6.3. Market Attractiveness Index
4
Table of Contents
S. No. Contents Page No.
7. India Toothpaste Market Outlook, FY2016-FY2026F
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type (Pastes, Gels, Powders, Polishes)
7.2.2. By Application
7.2.3. By Distribution Channel
7.2.4. By End User
8. India Toothbrush Market Outlook, FY2016-FY2026F
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type (Manual, Electric, Battery-Powered, Others)
8.2.2. By Application
8.2.3. By Distribution Channel
8.2.4. By End User
5
Table of Contents
S. No. Contents Page No.
9. India Mouthwash Market Outlook, FY2016-FY2026F
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type (Non-medicated, Medicated)
9.2.2. By Application
9.2.3. By Distribution Channel
9.2.4. By End User
10. India Dental Accessories/Ancillaries Market Outlook, FY2016-FY2026F
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1.By Product Type (Dental Floss, Breath Fresheners, Tongue Scrapers, Dental Water Gels, Others)
10.2.2. By Application
10.2.3. By Distribution Channel
10.2.4. By End User
6
Table of Contents
S. No. Contents Page No.
11. Market Dynamics
11.1. Drivers/Opportunities
11.2. Challenges/Restraints
12. Market Trends & Developments
13. Policy Regulatory and Landscape
14. India Economic Profile
15. Competitive Landscape
15.1. Competition Outlook
15.2. Company Profiles (Leading Companies)
15.2.1. Company Details
15.2.2. Products & Services
15.2.3. Financials (As Reported)
15.2.4. Key Market Focus & Geographical Presence
15.2.5. Recent Developments
15.2.6. Key Management Personnel
16. Strategic Recommendations
17. About Us & Disclaimer
RESEARCH METHODOLOGY
8
Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data Collection
Developing List of Respondents
Formulating Questionnaire
Market Profiling
Data Validation
Data Analysis
In-depth secondaryresearch wasconducted todetermine top playersin the India oral caremarket, overallmarket size andsegmental marketsize.
In order toconduct industryexperts’ interviews,TechSciformulated adetaileddiscussion guide.
List of industryplayers andindustryspecialists wasdeveloped.
TechSci conductedinterviews withindustry expertsand industryplayers for datacollection andverification.
Data obtained asa result ofprimary andsecondaryresearch wasvalidatedthrough rigoroustriangulation.
The data wasscrutinized using MS-Excel, statistical toolsand internalproprietary databaseto obtain qualitativeand quantitativeinsights about theIndia oral care market.
Data Collection
Data Filter& Analysis
Research &Intelligence
ActionableInsights
BusinessSolution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn✓ TechSci Internal
Database
✓ Factiva✓ Hoovers
Paid Sources
✓ Company Websites✓ Company Annual
Reports✓ White Paper Study✓ Financial Reports✓ Investor
Presentations✓ Regulatory Body✓ Associations, etc.
Secondary Research
Primary Research
9
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India oral care market. The team has analyzed the outlook
of various segments of this market, while considering the major influencing factors such as growing concerns regarding oral hygiene among Indian
citizens. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve
sustainability in India oral care market.
Methodology Followed for Calculation of Market Size:
• Market Size By Value : Market size, in terms of value, for the year FY2020 was calculated based on information collected through exhaustive
secondary research and primary surveys, with various key opinion leaders/stakeholders, such as manufacturers, suppliers, channel partners,
end users, industry experts, and other industry participants.
• The team interviewed more than 40 – 50 manufacturers, suppliers, 180 – 200 end users, and 15 – 20 industry experts and other value chain
stakeholders in the India oral care market to obtain the overall market size from FY2016 to FY2020, which was validated by the Delphi
technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during FY2016-
FY2020.
• Respondents were asked about the current and future market growth rates, market shares by product, by application, by distribution channel,
by end users, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue
shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various
segments were further triangulated from other stakeholders.
10
Research Methodology
Methodology Followed for Calculation of Market Shares:
Market shares by product, by application, by distribution channel, by end users, by region and by company were calculated based on the
responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue
generated from various segments of oral care market. The final shares were calculated by taking the geometric mean of the responses
gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India oral
care market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
11
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research
also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It
should be noted that the figures compiled are only for the organized market including market share data.
Partial List of Companies Interviewed Key Secondary Sources
▪ Colgate-Palmolive (India) Ltd.
▪ Hindustan Unilever Limited
▪ Dabur India Limited.
▪ Procter and Gamble Hygiene and Health Care
Ltd.
▪ GlaxoSmithKline Consumer Healthcare Ltd.
▪ Johnson & Johnson (India) Ltd.
▪ Patanjali Ayurveda Ltd.
▪ The Himalaya Drug Company
▪ Anchor Health & Beauty Care Pvt. Ltd.
▪ Amway India Enterprises Pvt. Ltd.
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ Statista
▪ News Dailies
▪ Credible Paid Databases
12© TechSci Research
Industry Brief
According to recently released TechSci Research report “India Oral Care Market by Product (Toothpaste, Toothbrush, Mouth
Wash, Dental Accessories/Ancillaries), By Application (Toothache, Cavities, Periodontal Disease, Tooth Sensitivity, Others), By
Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental dispensaries, Online), By
Region, Competition Forecast & Opportunities, FY2026’’, the India Oral Care Market is expected to witness a significant CAGR of
8.69% during the forecast period owing to the rising prevalence of various oral diseases, including tooth decay and periodontal
diseases, which is leading to the adoption of various oral care products among consumers. Oral hygiene awareness is also one of
the key factors driving the growth of the India Oral Care Market. Efforts made by the government and dentists by holding various
seminars and programs to increase awareness about oral hygiene are acting as major boosters for the market growth. Moreover,
the manufacturers are also undergoing partnerships with various international organizations such as World Dental Federation
(FDI) to emphasize the importance of oral care products and draw attention to their newly launched products.
Technological advancements and introduction of innovative products such as electric toothbrushes and motion sensor technology
equipped toothbrushes are further supporting the growth of India Oral Care Market. Increasing awareness about the benefits of
such innovative products is creating a huge demand in the India market, however, the market might also face some restrains. The
growing circulation of counterfeit oral care products might create a major challenge for manufacturers. Moreover, the lack of
awareness about the importance of oral hygiene in rural areas might further hamper the growth of the India Oral Care Market.
The India Oral Care Market is categorized based on the product, distribution channel and region. Based on distribution channel,
online segment is expected dominate the market during the forecast period as they offer variety of oral care products to choose
from and some of them also offer products at discounted price.
Major players operating in the India Oral Care Market including Procter & Gamble Hygiene and Health Care Limited, Hindustan
Unilever Limited, Colgate-Palmolive (India) Limited, GlaxoSmithKline Consumer Healthcare Ltd., Johnson & Johnson (India) Ltd.
Patanjali Ayurved Limited, The Himalaya Drug Company, Anchor Health & Beauty Care Pvt. Ltd, Dabur India Limited, Amway
India Enterprises Pvt. Ltd., etc., are focusing on using the latest technologies to bring new products to the market. Some of the
leading companies are also coming up with their own online shopping portals to increase their consumer bases by offering lower
prices on their products.
“West India region is expected to hold the largest market share on account of a large pool of population suffering from various
oral diseases. This can be ascribed to the lack of fluoride content in water supplies and is expected to further dominate the India
market during the forecast period”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
13© TechSci Research
Sample Data - Snapshot
5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00
FY2016 FY2020 FY2021E FY2026F
India Oral Care Market Size, By Value (USD Million), FY2016–FY2026F
CAGR By Value
XX%CAGR By Value
YY%
25%25%25%25%25%25%25%25%25%25%25%
25%25%25%25%25%25%25%25%25%25%25%
25%25%25%25%25%25%25%25%25%25%25%
25%25%25%25%25%25%25%25%25%25%25%
FY2016
FY2017
FY2018
FY2019
FY2020
FY2021E
FY2022F
FY2023F
FY2024F
FY2025F
FY2026F
Toothpaste Toothbrush Mouth Wash Dental Accessories/Ancillaries
India Oral Care Market Share, By Product, By Value, FY2016–FY2026F
20%20%20%20%20%20%20%20%20%20%20%
20%20%20%20%20%20%20%20%20%20%20%
20%20%20%20%20%20%20%20%20%20%20%
20%20%20%20%20%20%20%20%20%20%20%
20%20%20%20%20%20%20%20%20%20%20%
FY2016
FY2017
FY2018
FY2019
FY2020
FY2021E
FY2022F
FY2023F
FY2024F
FY2025F
FY2026F
Hypermarkets/Supermarkets Convenience Stores Retail Pharmacies Dental dispensaries Online
India Toothpaste Market Share, By Distribution Channel, By Value, FY2016–FY2026F
14© TechSci Research
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FORECAST & OPPORTUNITIES
FY2016 –FY2026
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About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in
number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The
proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’
model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich
evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considersreliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors oromissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of thisreport. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative marketsize and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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