Download - India Mobile Trend
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MarketSimplifiedInc
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India Mobile Trend
YourGatewaytotheNewFinancialMarketplace
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MarketSimplifiedInc
www.marketsimplified.com
India:MobileLandscapeFuture Indian Mobile
It is forecast that the
number of subscriberscould reach as high as
868.47 million reaching
at 69.35% penetration
by 2013.
40.87%
49.92%
57.99%62.54%
69.35%
Dec-09E Dec-10E Dec-11E Dec-12E Dec-13E
ETC Aircel
Idea Tata
BSNL Vodafone
Reliance Bharti
Teledensity
15%
2010 2011
166,16
8crore
144,6
00
crore
Indian Telecom Industry Growth
TARGETachieved 4 yearsbefore the
deadline
2011 2015
Target:
800million
Achieved
:800million
Target
Total SIM Cards Base
812 mill ion
227 million new SIM sold
Monthly Avg. addition 20m
SIM Card Sales
39%
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MarketSimplifiedInc
www.marketsimplified.com
ProliferationofMobileInternet
In 2011, Smartphone search
rates are expected to exceed PC
search rates of 2007
2007 2008 2009 2010 2011
Search/PC
Search/Smartphone
Search
perdevice GPRS users are
estimated at 20 to 25 million
25
million
Desktop Internet Users
40%
Over 2009 internet traffic from
metros from India grew 2.5X times
other global carriers: Nearly half of
this traffic was from Mobile phones.
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MarketSimplifiedInc
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SmartphoneActivitiesWhat consumers are doing on
smartphones?
Apps
Parallel Media Usage Search
Social Networks
Local Searches
Video Websites
Email
Smartphone Usage in India
Indian Mobi le Headset Market Growth
2010 20112009
2.5m
6m
12m
100%
100% growth over the
year 2010
Indian smartphone
users spend more time
on the Internet than on
traditional voice calls
and SMSs
Voice calls &
messaging
Gaming, Entertainment, Apps
and Internet
72%
28%
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MarketSimplifiedInc
www.marketsimplified.com
MobileBankinginIndia:
TheNextBigThing
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MarketSimplifiedInc
www.marketsimplified.com
ThegrowthofMobileBankinginIndia
16.4 million
active mobile
Internet
consumer
1.96 million
Internet users
use mobile
banking
12% of the
total mobile
Internet users
in top 8
metros of the
country
Mobile Banking Usage
2013
10 mill ion2009
53 mil lion
Annual
Growth
51.8%
Growth in Mobile Banking Subscribers,
2000 to 2012
2000 2012
Units (Millions)
Banked
Population
Mobile
Subscriber
Base
Registered
M-Banking
Customers
Active
M-Banking
Customers
530
410
630
380
100
20
20
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MarketSimplifiedInc
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Whymobilebankingiseasilythenextbigthing?
Limitations of BroadbandBroadband is l imited to connectivity and has still not reached a lot of places in India where
mobile phones have been dominating. Also the affordability of computers is far lesser
compared to mobile phones.
Affordability
Smartphones in todays times start from as low as 1500 INR, which in effect opens up to a large untapped Indian
market. Mobile Manufacturing companies in India are also planning to launch cheap smartphones by the end of
year 2011 which will cost 2000 rupees approximately to front end users.
Mobile Applications
Application-based banking is the most efficient way of mobile banking as it is more convenient and
user friendly than the regular methods of SMS banking and net banking.
Easy Accessibility
For banks, mobile banking has become the most promising medium of reaching out to their
customers because of the ability to provide services at any time or place in the world.
Smarter Smartphones
Increasing usage of smartphones is directly correlated to the growth in mobile banking.
Huge Subscriber BaseThe mobile subscriber base of 800+ million that is growing day by day is a clear indication
of the bright future. This is essentially due to the high adoption of mobile phones in India.
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MarketSimplifiedInc
www.marketsimplified.com
SmartphoneBankingpotentialinIndiaIndia now has over 777 million mobile subscribers. So there is a huge opportunity for the
smartphone manufacturers to tap the Indian market potential. There will be two main factors that
will decide how soon the Smartphones proliferate:
The price of the handset and cost of Data usage.
Price of handsetsData Usage Affordabili ty
Data Airtel Idea Docomo Reliance
Rs. Rs. Rs. Rs.
10 MB 8 9 9 -
65 MB 61 54 21 -
100 MB 101 105 39 100
250 MB 201 205 90 199
500 MB 450 450 201 399
Nokia X2-01
Rs.3479
Samsung
E2652
Rs.4366
Spice Mi270
Rs.5649
C ffi & C
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INXS Technologies
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Companyoffices&Contac
CorporateOfficeINXSTECHNOLOGIESLTD.
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GeneralEnquiryCorporateEnquiry:[email protected]
Business
Development:
[email protected]://www.inxsasia.com
DirectContactVinodMuthukrishnan
VicePresident Strategy&Partnerships
Email:[email protected]
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