Download - Increasing the pie
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INCREASING THE SIZE OF THE PIEA multihull perspective
By Richard Ward - Seawind Catamarans / Corsair Marine
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OUR DESIGN PHILOSOPHY?
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1. GOOD PERFORMANCE
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2. OCEAN CAPABLE
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3. FUN TO SAIL
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4. EASY TO SAIL
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5. FAMILYFRIENDLY
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1 + 2 + 3 + 4 + 5 = SEAWIND’S SUCCESS
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Percentage of Bareboat Fleet That is Multihull
Source: 2010 North American Sailing Industry Study11
Multihulls have increased significantly in the bareboat fleet since 2006
INCREASING POPULARITY*Source: 2010 North American Sailing Industry Study
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FAMILIES SAILING TOGETHER
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COUPLES SAILING TOGETHER
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WHAT DO THEY WANT?
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WHAT DO THEY WANT?
Comfort
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WHAT DO THEY WANT?
Comfort
Ease of Sailing
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WHAT DO THEY WANT?
Comfort
Ease of Sailing
Entertaining
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WHAT DO THEY WANT?
Comfort
Ease of Sailing
EntertainingNo Hassle
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WHAT DO THEY WANT?
Comfort
Ease of Sailing
EntertainingNo Hassle
Family Appeal
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WHAT DO THEY WANT?
Comfort
Ease of Sailing
EntertainingNo Hassle
Family Appeal
Normal Clothes
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WHAT DO THEY WANT?
Comfort
Ease of Sailing
EntertainingNo Hassle
Family Appeal
Normal Clothes
Relaxation - not sport
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WHAT DO THEY WANT?
Comfort
Ease of Sailing
EntertainingNo Hassle
Family Appeal
Normal Clothes
Relaxation - not sport
Safety
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WHAT DO THEY WANT?
Comfort
Ease of Sailing
EntertainingNo Hassle
Family Appeal
Normal Clothes
Relaxation - not sport
Safety
Performance
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WHAT DO THEY WANT?
Comfort
Ease of Sailing
EntertainingNo Hassle
Family Appeal
Normal Clothes
Relaxation - not sport
Safety
Performance
Get home fast
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WHAT DO THEY REALLY WANT?
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WHAT DO THEY REALLY WANT?
Young Kids = Fun & Safety
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WHAT DO THEY REALLY WANT?
Teenage Boys = Excitement
Young Kids = Fun & Safety
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WHAT DO THEY REALLY WANT?
Teenage Girls = Space & Relaxation
Teenage Boys = Excitement
Young Kids = Fun & Safety
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WHAT DO THEY REALLY WANT?
Teenage Girls = Space & Relaxation
Women = Comfort
Teenage Boys = Excitement
Young Kids = Fun & Safety
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WHAT DO THEY REALLY WANT?
Teenage Girls = Space & Relaxation
Women = Comfort
Teenage Boys = Excitement
Young Kids = Fun & Safety
Men = Share with Family & Friends
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BUT WHAT HAPPENED
TO THE SAILING?
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WHAT DO THEY GET?
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WHAT DO THEY GET?
Traditional Sailing Ideals
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WHAT DO THEY GET?
Competition - Motor boats, Motor Cars, Motor Homes
Traditional Sailing Ideals
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WHAT DO THEY GET?
Limited Time / Limited Funds
Competition - Motor boats, Motor Cars, Motor Homes
Traditional Sailing Ideals
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WHAT DO THEY GET?
Limited Time / Limited Funds
Competition - Motor boats, Motor Cars, Motor Homes
Traditional Sailing Ideals
Too Hard to learn how to Sail
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TAKE THE HUMBLE TRAILER SAILOR
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TAKE THE HUMBLE TRAILER SAILOR
Cheap
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TAKE THE HUMBLE TRAILER SAILOR
CheapFun
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TAKE THE HUMBLE TRAILER SAILOR
CheapFunPopular
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TAKE THE HUMBLE TRAILER SAILOR
CheapFunPopularTransportable
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TAKE THE HUMBLE TRAILER SAILOR
CheapFunPopularTransportable
Dead!
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SO FAR SO GOOD
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SO FAR SO GOODLovely
day for a sail Sheryl
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SO FAR SO GOODLovely
day for a sail Sheryl
Yes, lovely Barry
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STILL OK
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STILL OK
Which way do I wind this Barry?
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STILL OK
Which way do I wind this Barry?
The other way Sheryl
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THE PROBLEMS START
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THE PROBLEMS START
How much longer
Barry?
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THE PROBLEMS START
How much longer
Barry?
As long as it takes Sheryl
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THEN PROBLEMS REALLY START
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THEN PROBLEMS REALLY START
When do we get
home Barry?
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THEN PROBLEMS REALLY START
When do we get
home Barry?
Its not a speed boat
Sheryl
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PROBLEM SOLVED
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CONSIDER THE MACGREGOR 26
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CONSIDER THE MACGREGOR 26
Sailing + 25 knotsMotoring36,000 boats builtby MacGregor
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CONSIDER THE CORSAIR
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CONSIDER THE CORSAIR
Sailing at15 knots1,800 boats built
by Corsair
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CONSIDER A CATAMARAN
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JUST BE SURE YOU
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CONSIDER THE COMPETITION
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CONSIDER THE COMPETITION
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CONSIDER THE COMPETITION
Power Boats
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CONSIDER THE COMPETITION
Power Boats
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CONSIDER THE COMPETITION
Power Boats Holidays
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CONSIDER THE COMPETITION
Power Boats Holidays
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CONSIDER THE COMPETITION
Power Boats Holidays
Cars
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CONSIDER THE COMPETITION
Power Boats Holidays
Cars
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CONSIDER THE COMPETITION
Power Boats Holidays
Property Cars