Download - Inbound marketing for construction companies
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INBOUND MARKETING FOR CONSTRUCTION COMPANIES
A publication of
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BUILD A STRONG FOUNDATION
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SET GOALS
& STRATEGY
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The primary aim of inbound marketing is to create an awareness about the quality and credibility of your services thereby creating relationships: people work with individuals and companies they know, like and trust.
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• What are your goals? • What are your current marketing efforts? • What have you tried? • Who is your target audience? • Where is your target audience located? • What are their problems? What are they
looking for?
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RESPONSIVE
WEBSITE
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• Build Smart and Effective Website with the right tools
• Your website is the epicenter of all marketing activities.
• Connect marketing channels in some way to the website in order to measure and track the effectiveness of inbound marketing efforts.
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CREATE
TRAFFIC
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By creating large amounts of helpful, valuable information, your target audience will be led to your website.
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• Blogs • Website pages • Social media • Press releases • Photos • Video
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• Webinars • Presentations • Video Testimonials • Branded Social Media Channels • Informational Blogs
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• Newsworthy Press Releases • Targeted Emails and Lead Nurturing • Project Portfolios • EBooks and Whitepapers • Search Engine Optimization
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LEADS &
SALES
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Traffic is very nice, but leads are better. So, how is traffic turned into leads? You can •Develop compelling offers (eBooks, webinars, free trials, consultations) •Design eye-catching call-to-action (CTA) buttons •Craft perfect landing pages (conversion pages)
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MEASURE YOUR
SUCCESS
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Today, everything we do on the web can be measured and it should be! Measurement is the most important part of building an ever-improving marketing program.
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• Website visitors • Organic visitors • Paid visitors • Social media visitors • Keyword rankings • Inbound links
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• Search rankings • Number leads • Source of the leads • Activity of the leads • Conversion rates
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Credits: http://www.constructionmarketingassociation.org/blog/2014-construction-marketing-outlook-survey-results/ https://www.flickr.com/photos/bradhoc/ https://www.flickr.com/photos/ginnerobot/ https://www.flickr.com/photos/epsos
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