Transcript
![Page 1: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/1.jpg)
In T.C. Brock and M.C. Green (Eds.).Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2).Thousand Oaks, CA: Sage.Copyright 2005.
![Page 2: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/2.jpg)
![Page 3: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/3.jpg)
![Page 4: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/4.jpg)
![Page 5: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/5.jpg)
![Page 6: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/6.jpg)
![Page 7: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/7.jpg)
![Page 8: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/8.jpg)
![Page 9: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/9.jpg)
![Page 10: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/10.jpg)
![Page 11: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/11.jpg)
![Page 12: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/12.jpg)
![Page 13: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/13.jpg)
![Page 14: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/14.jpg)
![Page 15: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/15.jpg)
![Page 16: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/16.jpg)
![Page 17: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/17.jpg)
![Page 18: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/18.jpg)
![Page 19: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/19.jpg)
![Page 20: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/20.jpg)
![Page 21: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/21.jpg)
![Page 22: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/22.jpg)
![Page 23: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/23.jpg)
![Page 24: In T.C. Brock and M.C. Green (Eds.). Persuasion ... · In T.C. Brock and M.C. Green (Eds.). Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2). Created Date:](https://reader030.vdocuments.us/reader030/viewer/2022041109/5f0de3137e708231d43c927f/html5/thumbnails/24.jpg)
In T.C. Brock and M.C. Green (Eds.).Persuasion: Psychological Insights and Perspectives (2nd Edition, Chapter 2).Thousand Oaks, CA: Sage.Copyright 2005.