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Presented By Mike Kamo
“Improving Your Sales Funnel” How to 3x Leads, Sales, and Lifetime Value
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About me
Ran a Mazda dealership for over 7 years.
Started reading about internet marketing
Met Neil Patel - thought he was full of shit
Started a consulting business with Neil
Launched a few more businesses since
Left the dealership in 2013. Took my savings and purchased a SAAS CRM management business. Sold it 1 year later
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What does your sales process look like?
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This?
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Let’s break it down…
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Lead Magnet
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What’s a Lead Magnet?
A free offer in exchange for an email
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Why a Lead Magnet is Important
1. Builds trust
2. Generates more leads
3. Lead is worth 30x a visitor
4. Emails are almost always your #1 driver of sales
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Free PDF that your visitors would find valuable
Lead Magnet Example #1
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Interactive coupons
for e-commerce
Lead Magnet Example #2
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How to come up with an effective lead magnet?
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Check Affiliate Networks
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Analyze Your Blog Posts
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See What’s Trending
[buzzsumo image]
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Title is Everything!
Don’t take a great idea and make it boring
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Title is Everything!
Lead Magnet: Diet PDF
Title #1: A Complete Guide On How To Lose Fat
Title #2: 3 Simple Ways to Lose Stubborn Belly Fat Today
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Why is Title #2 Better?
1. More specific “belly fat”
2. Gives a time frame “today”
3. Easier to accomplish “3 simple ways”
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Tripwire
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What’s a Tripwire?
Low priced irresistible offer. Often times loses money up front.
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Why a Tripwire is Important
1. Turns a visitor into a customer
2. Increases total core offer sales
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Candle Wicks
free just pay $3.99 s/h
Tripwire Example #1
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Green drink
“go pack”
Tripwire Example #2
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Math Without TripwireProduct price $100
Total visitors 1,000
Conversion rate 1%
Sales = 10
Revenue = $1,000
Total customers = 10
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Math With TripwireTripwire price $5
Total visitors 1,000
Conversion rate 5%
Tripwire sales = 50
Tripwire Revenue = $200
Core offer price $100
Core off conversion rate 30%
Core offer sales = 15
Core offer revenue = $1,500
Total Revenue = $1,700
Total Customers = 50
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Core Offer
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Talk and Listen to Your Customers
1. Use Survey Monkey (it’s free)
2. Email them
3. Call them
4. Have a survey for every refund request
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Example of listening
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Example of listening
Roger “I would have paid $997 for the FB group alone”
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Upsell
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What’s an Upsell?
An additional offer that increases average revenue per customer
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Why an Upsell is Important
1. Makes you more money
2. Opportunity to help your customer even more
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Upsell Example #1
Neuropathy pills
Core Offer
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Upsell Example #1
Nerve Renew Cream
Upsell
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Upsell Example #2
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Upsell Example #3
Yes local service
businesses can do it too!
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Scaling
With an optimized sales funnel scaling is much easier
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Scaling
Neuropathy
No sales funnel = $65 LTV
Optimized sales funnel = $150 LTV
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Scaling
What does this do for Neuropathy?
1. Allows them to pay more to acquire a customer
2. Paid ads becomes easier and they can do it in more places
3. Affiliate marketing he can give better payouts
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Q&A