Download - Improving Search on GrowthHackers.com
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The Problem
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1. Many search queries return few results
Query: ‘sean ellis’ Query: ‘retention’Query: ‘ctr’
More posts and comments exist but aren’t being returned
1 Result 1 Result
2 Results
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2. “Popular” posts aren’t ranked highestQuery: ‘uber’ Query: ‘square’
These popular posts should be ranked higher
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Users are already unable to find great GH content
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The Goal
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Improve search on GrowthHackers.com so users are able to easily find content they’re looking for.
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The Solution
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So we should build a search algorithm:
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That’s mad… let’s rather build an MVP
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Swiftype has the ideal snap-in site search
Setup in under 1
hour
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I have it working… try it out on my blog today:
http://www.andrewthompson.co/2013/01/improving-search-for-growthhackerscom.html
Query: ‘sean ellis’
178 Results
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Measure
Search Navigate Comment
Set up a funnel to measure search completion rates
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Measure
Ask users about their search experience
Yes
No
Did you find what you were searching for?
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Measure
Swiftype also has analytics for searches that return zero results
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Learn
Are GH users finding more of the content that they’re searching for?
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Andrew ThompsonVP of Growth, RESAAS
Six years of experience building software, managing products & growth hacking for startups in Europe and Canada.
@andrewthompsonx