Matt Roberts – Principal Digital Consultant May 2014
Ten ways CACI can help you improve online conversions
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WHY IS CONVERSION OPTIMISATION IMPORTANT?
61% OF BUSINESSES ARE
UNABLE TO QUANTIFY HOW
MUCH ONLINE REVENUE IS LOST
THROUGH ABANDONMENT
- ECONSULTANCY, NOVEMBER 2012
CACI: IMPROVING ONLINE CONVERSION – MAY 2014
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WHY IS CONVERSION OPTIMISATION IMPORTANT?
CACI PROVIDES SMART SOLUTIONS TO HELP OUR CLIENTS
CACI: IMPROVING ONLINE CONVERSION – MAY 2014
IDENTIFY & UNDERSTAND
THE CORE ISSUES
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WHY IS CONVERSION OPTIMISATION IMPORTANT?
CACI PROVIDES SMART SOLUTIONS TO HELP OUR CLIENTS
CACI: IMPROVING ONLINE CONVERSION – MAY 2014
IDENTIFY & UNDERSTAND
THE CORE ISSUES
DESIGN PROBABLE SOLUTIONS THAT ARE ACHIEVABLE
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WHY IS CONVERSION OPTIMISATION IMPORTANT?
CACI PROVIDES SMART SOLUTIONS TO HELP OUR CLIENTS
CACI: IMPROVING ONLINE CONVERSION – MAY 2014
IDENTIFY & UNDERSTAND
THE CORE ISSUES
DESIGN PROBABLE SOLUTIONS THAT ARE ACHIEVABLE
TEST & LEARN THE SOLUTIONS
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WHY IS CONVERSION OPTIMISATION IMPORTANT?
OPTIMISATION PROVIDES INCREMENTAL IMPROVEMENT THROUGH:
PURCHASE SIMPLICITY
CACI: IMPROVING ONLINE CONVERSION – MAY 2014
8
WHY IS CONVERSION OPTIMISATION IMPORTANT?
OPTIMISATION PROVIDES INCREMENTAL IMPROVEMENT THROUGH:
PURCHASE SIMPLICITY
CUSTOMER SATISFACTION
CACI: IMPROVING ONLINE CONVERSION – MAY 2014
9
WHY IS CONVERSION OPTIMISATION IMPORTANT?
OPTIMISATION PROVIDES INCREMENTAL IMPROVEMENT THROUGH:
PURCHASE SIMPLICITY
CUSTOMER SATISFACTION
TRUST / ASSURANCE
CACI: IMPROVING ONLINE CONVERSION – MAY 2014
10
WHY IS CONVERSION OPTIMISATION IMPORTANT?
OPTIMISATION PROVIDES INCREMENTAL IMPROVEMENT THROUGH:
PURCHASE SIMPLICITY
CUSTOMER SATISFACTION
TRUST / ASSURANCE
REPEAT PURCHASES
CACI: IMPROVING ONLINE CONVERSION – MAY 2014
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SO HOW DO WE DO IT?
2 EXPERT REVIEW & RECOMMEND
3 LIVE CHAT SUPPORT
1 OPTIMISING THE
CUSTOMER JOURNEY
TACTICAL STRATEGIC
DEPT
H BR
EADT
H
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SO HOW DO WE DO IT?
2 EXPERT REVIEW & RECOMMEND
4 ANALYTICS
REVIEW
3 LIVE CHAT SUPPORT
7 MOBILE DEVICE OPTIMISATION
1 OPTIMISING THE
CUSTOMER JOURNEY
5 USER TESTING
6 DIGITAL
AUTOMATION
TACTICAL STRATEGIC
DEPT
H BR
EADT
H
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SO HOW DO WE DO IT?
2 EXPERT REVIEW & RECOMMEND
4 ANALYTICS
REVIEW
3 LIVE CHAT SUPPORT
7 MOBILE DEVICE OPTIMISATION
1 OPTIMISING THE
CUSTOMER JOURNEY
10 MVT &
BEHAVIOURAL TARGETING
5 USER TESTING
6 DIGITAL
AUTOMATION
8 BASKET
ABANDONMENT
9 PERSONALISED
LANDING PAGES
TACTICAL STRATEGIC
DEPT
H BR
EADT
H
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OPTIMISING THE CUSTOMER JOURNEY
WE IDENTIFY OBSTRUCTIONS IN THE PATH-TO-PURCHASE JOURNEY AND IMPLEMENT TEST & LEARN SOLUTIONS
1
CACI: IMPROVING ONLINE CONVERSION – MAY 2014
IMPLEMENTED FOR:
ANALYSE & IDENTIFY
DEVELOP SOLUTIONS TEST & LEARN
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EXPERT REVIEW AND RECOMMEND
OUR EXPERT ANALYSIS IDENTIFIES CORE ISSUES AND RECOMMENDS / PROTOTYPES SOLUTIONS
2
CACI: IMPROVING ONLINE CONVERSION – MAY 2014
IMPLEMENTED FOR:
SUBJECT MATTER EXPERTS
ANALYSE & IDENTIFY
SOLVE & RECOMMEND
PROTOTYPE / DEVELOP
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LIVE CHAT SUPPORT
WE HELP DRIVE COST EFFICIENCIES AND BETTER CUSTOMER SATISFACTION THROUGH LIVE CHAT SUPPORT
AT THE RIGHT TIME
3
CACI: IMPROVING ONLINE CONVERSION – MAY 2014
IMPLEMENTED FOR:
IDENTIFY KEY JOURNEY POINTS
CUSTOMISE THE SOLUTION
MANAGE & IMPLEMENT
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ANALYTICS REVIEW
WE DIVE INTO THE DATA, IDENTIFY ANY FILL ANY GAPS, CREATING OPERATIONALLY VALUABLE ANALYSIS &
DASHBOARDS
4
CACI: IMPROVING ONLINE CONVERSION – MAY 2014
IMPLEMENTED FOR:
ANALYSE DATA & IDENTIFY
GAPS
CREATE DASHBOARDS
CONFIGURE ANALYTICS
HANDOVER & TRAINING
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USER TESTING
WE GET REAL FEEDBACK FROM REAL CUSTOMERS AND FEED THAT INSIGHT INTO THE BUSINESS OR PROJECT IN AN
ACTIONABLE WAY
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CACI: IMPROVING ONLINE CONVERSION – MAY 2014
IMPLEMENTED FOR:
SEGMENT & RECRUIT
PLAN & CREATE TESTS CONDUCT TESTS
ANALYSE & REPORT INSIGHT
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DIGITAL AUTOMATION
WE BRING OFFLINE PROCESSES ONLINE THROUGH SMART SOLUTIONS, CREATING A BETTER USER EXPERIENCE AND
SAVING THE BUSINESS MONEY
6
CACI: IMPROVING ONLINE CONVERSION – MAY 2014
IMPLEMENTED FOR:
IDENTIFY COST INEFFICIENCIES
CREATE RAPID SOLUTIONS
INTEGRATE WITH LEGACY
SYSTEMS
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MOBILE DEVICE OPTIMISATION
WE ENSURE THAT CUSTOMERS CAN ENGAGE WITH YOUR SITE THROUGH THEIR DEVICE OF CHOICE, WITHOUT
ROCKING THE BOAT
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CACI: IMPROVING ONLINE CONVERSION – MAY 2014
IMPLEMENTED FOR:
CREATE NON-INVASIVE CODE
LAYER
INTEGRATE WITH LEGACY
SYSTEMS
DEPLOYMENT SUPPORT
ANALYTICS INTEGRATION
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BASKET ABANDONMENT
WE IDENTIFY ABANDONMENT AND CREATE SMART CAMPAIGNS TO DRIVE CUSTOMERS BACK INTO THE
FUNNEL
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CACI: IMPROVING ONLINE CONVERSION – MAY 2014
IMPLEMENTED FOR:
IDENTIFY KEY ABANDONMENT
AREAS
CREATE RE-MARKETING
TOUCHPOINT PLAN
INTEGRATE WITH SCV /
CRM
DESIGN & IMPLEMENT
COMMS
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PERSONALISED LANDING PAGES
WE GIVE THE CUSTOMER EXPERIENCE A PERSONAL TOUCH, WITH QUANTIFIABLE RESULTS
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CACI: IMPROVING ONLINE CONVERSION – MAY 2014
IMPLEMENTED FOR:
PLAN CAMPAIGNS
ANALYSE & IDENTIFY USER
JOURNEYS
DESIGN & BUILD SOLUTIONS
INTEGRATE WITH SYSTEMS & PROCESSES
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MVT & BEHAVIOURAL TARGETING
WE HELP PLAN AND IMPLEMENT TEST & LEARN APPROACHES THAT DELIVER INCREMENTAL
IMPROVEMENTS
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CACI: IMPROVING ONLINE CONVERSION – MAY 2014
IMPLEMENTED FOR:
ANALYSE & IDENTIFY ISSUES
PLAN & CREATE TESTS TEST & LEARN
ANALYSE & REPORT INSIGHT
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More information
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