![Page 1: Importance of Social Media in Human Capital Management](https://reader036.vdocuments.us/reader036/viewer/2022062514/557d3248d8b42a90748b5188/html5/thumbnails/1.jpg)
1
Importance of Social Media in
Human Capital Managementby mukifounder and ceo, pepper square
pune, 15th Jan 2013
![Page 2: Importance of Social Media in Human Capital Management](https://reader036.vdocuments.us/reader036/viewer/2022062514/557d3248d8b42a90748b5188/html5/thumbnails/2.jpg)
2
![Page 3: Importance of Social Media in Human Capital Management](https://reader036.vdocuments.us/reader036/viewer/2022062514/557d3248d8b42a90748b5188/html5/thumbnails/3.jpg)
3
The DEATH of the resume
![Page 4: Importance of Social Media in Human Capital Management](https://reader036.vdocuments.us/reader036/viewer/2022062514/557d3248d8b42a90748b5188/html5/thumbnails/4.jpg)
4
1. Your personal branding will over take the traditional resume
2. Your blog with unique content add value to your company’s brand
3. Job applicants are creating their “elevator pitch”
![Page 5: Importance of Social Media in Human Capital Management](https://reader036.vdocuments.us/reader036/viewer/2022062514/557d3248d8b42a90748b5188/html5/thumbnails/5.jpg)
5
What is your influence?
![Page 6: Importance of Social Media in Human Capital Management](https://reader036.vdocuments.us/reader036/viewer/2022062514/557d3248d8b42a90748b5188/html5/thumbnails/6.jpg)
6
1. External influence is visible but the internal is buried
2. The line is blurring between the value of what we know and who we know.
3. Focus on content relevance not on the followers
![Page 7: Importance of Social Media in Human Capital Management](https://reader036.vdocuments.us/reader036/viewer/2022062514/557d3248d8b42a90748b5188/html5/thumbnails/7.jpg)
7
What you need to watch out?
![Page 8: Importance of Social Media in Human Capital Management](https://reader036.vdocuments.us/reader036/viewer/2022062514/557d3248d8b42a90748b5188/html5/thumbnails/8.jpg)
8
30% never met me, 45% worked with me and 25% know me
![Page 9: Importance of Social Media in Human Capital Management](https://reader036.vdocuments.us/reader036/viewer/2022062514/557d3248d8b42a90748b5188/html5/thumbnails/9.jpg)
9
Are you engaging when they are looking for YOU?
![Page 10: Importance of Social Media in Human Capital Management](https://reader036.vdocuments.us/reader036/viewer/2022062514/557d3248d8b42a90748b5188/html5/thumbnails/10.jpg)
10
Social Media helps u to take informed decisions
![Page 11: Importance of Social Media in Human Capital Management](https://reader036.vdocuments.us/reader036/viewer/2022062514/557d3248d8b42a90748b5188/html5/thumbnails/11.jpg)
11
All with Social Media is not well
![Page 12: Importance of Social Media in Human Capital Management](https://reader036.vdocuments.us/reader036/viewer/2022062514/557d3248d8b42a90748b5188/html5/thumbnails/12.jpg)
12
1. Facebook, YouTube, twitter can kill productivity
2. U can control your network, do u want to control the personal devices?
3. Balance productivity and value
4. Lets face it. In India many employees lack the maturity to draw a line between personal and professional.
![Page 13: Importance of Social Media in Human Capital Management](https://reader036.vdocuments.us/reader036/viewer/2022062514/557d3248d8b42a90748b5188/html5/thumbnails/13.jpg)
13
Go to their hangouts instead of forcing
them to come to you- engage -
![Page 14: Importance of Social Media in Human Capital Management](https://reader036.vdocuments.us/reader036/viewer/2022062514/557d3248d8b42a90748b5188/html5/thumbnails/14.jpg)
14
www.peppersquare.com
thank you for your time