only when embedded in the context of work and life.”
ThoughtWorks
Business Case Technology Change Management
Structure Community Management
Business Case
1800 people, 23 offices
“I’m glad we’re all agreed then.”
“I’m glad we’re all agreed then.”
“Ah...”
“Ah...”
Tacit Knowledge
Mailing Lists
Lotus Notes
Thoughtpedia
Google Sites
File servers
Fragmented Knowledge Base
Your problems will be different
User research to build your case
“Conversations in the same context as content”
“ one-stop-shop for work”
“camaraderie at work”
“Overcome filter failure”
“Collective Knowledge over temporal emails”
What is broken in the way your
company learns?
(PS: Don’t reverse engineer this answer)
Business Case Technology Change Management
Structure Community Management
Technology
It’s a story of tradeoffs
Open Source Proprietary
ExtensibleVendor
Dependent
Self Hosted SaaS
Desktop Only Mobile Capable
Single Paradigm
Multiple Paradigms
Open Source Proprietary
ExtensibleVendor
Dependent
Self Hosted SaaS
Desktop Only Mobile Capable
Single Paradigm
Multiple Paradigms
Needs first, Technology next
Business Case Technology Change Management
Structure Community Management
Structure
One community?
OR
patchwork of communities?
The walled gardens phenomena
The middle path
Tags over Taxonomy
Context trumps content
Context demo
“The whole becomes greater than the sum of the parts, and knowing who to call becomes more important than having the right answer.”
Credit: Harold Jarche
“Everyone in your company is not a social media geek.”
Demo of the platform’s current structure.
Tips for structure:
•Start with the simplest possible structure
•Resist complexity - fight this hard
•Monitor contributions and emergent structure regularly
•Rework structure after the fact
Questions for you
Who will your champions be?
How will leaders drive contribution?
Chief Scientist
Which groups will be key to uptake?
Business Case Technology Change Management
Structure Community Management
Change Management
“People’s time is a zero sum game.” - Mark Oelhert
Credit: Mark Oelhert
“If ‘social’ doesn’t make life easier, then no one
cares!”
Work with existing user behaviours
Get leaders bought in early
Seek help from key influencers
Provide ‘Help’ in Context
Listen and respond to feedback
.
.
Business Case Technology Change Management
Structure Community Management
Community Management
Community ManagementFacilitation
Community manager responsibilities
•User education and onboarding•Monitor platform, look for trends•Surface content, connect users•Consult with the business•Interface with leadership •Evolve platform over time