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Impacts of CSR
Krishnadas.K
09ac20
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Emergence of CSR
CSRpolicies, activities, or behaviour
undertaken by an organisation that goes
beyond the traditional economic and legal
obligations of the firm Firms attempt to be ÒsustainableÓ or
Òsocially responsibleÓ
Firms act responsibly and behave ethically
Organisation also has economic, legal, and
discretionary obligations to its target
stakeholders
Fierce competition exist makes it
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Contd«
Consumers are looking for and evaluating
organisations based on their ethical
attributes rather then on more
traditional offerings such as the locationor the prices of the products it sells
Firms that are considered to be socially
responsible are beginning to experience a
positional advantage over other firms as
well as enhanced financial performance
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CSRDimensions Environmental capability
Workplace capability
Marketplace capability
Societal capability
Role of Target Stakeholders Includes organisational (consumers,employees, suppliers, creditorsshareholders), community (local
residents and interest and lobbygroups), regulatory bodies, media andthe natural environment
More embedded an organisation is in
its stakeholder environment, the
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CSR can be well understood under the Ò3
waves of CSRÓ
a. Community engagement
b. Socially responsible production
processc. Socially responsible employee
relations
Examples:
DABUR INDIA LTD ± Sundesh
TATA Groups in Jamshedpur
Small Scale Industries under AIADA in
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Impacts of CSR
Impacts
Custome
rs
Employe
es
Shareholders
Communiti
es
Environm
ent
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Stakeholders and their
expectations
ShareholdersExpectationsPrimary Secondary
y Owners y Financial returns y Added value
Employees Pay Work satisfaction
y Customers Supply of goods and
services
Quality
Creditors y Credit worthiness y Security
y Suppliers y Payment Long term relationships
Community Safety and Security
y Contributions to
community
Im roved
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A firm's responsibility towards the
society includes:
Respecting human rights and democraticinstitutions
Supporting public policies and practices thatpromote human development
Collaborating with activities that aim atimproving the standards of health, education,work place safety and economic well being
Promoting and stimulating sustainabledevelopment and playing a leading role inpreserving the earth's resources
Supporting peace, security, diversity andsocial integration: respecting the integrity oflocal cultures
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NokiaImpacts &
Commitments
OverviewAim to lead in sustainability by
taking it into account in all levelsof production
Contribute to the globalcommunity by conducting thebusiness in a responsible way.
Acknowledge impact and
responsibilities throughoutvalue chain: in sourcing, productdesign, manufacturing, logistics,recycling, communications,
employee wellbeing, businessr n r hi mm ni
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Contd«
Respond to various environmental and
societal needs.
Committed to drive ethically sound
policies and practices
Response to stakeholders is to
produce highquality, safe products
and valuable services for aconsumer offerings that has a
positive influence on the society and the
planet
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On Customers
Access to mobile and digital technology is
an important driver of social and
economic development
Easy accessibility and user friendly
Takes customer preference as the prime
objective
Using mobile technology as a platform forproviding access to knowledge
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On Community
Main focus is on education for all, and thevarious youth projects we are involved inalso further this goal
Generally implemented in cooperation withlocal nongovernmental organisations
Cooperation with youth organisations
International Youth Foundation,YouthActionNet leadership
program,PLANEmployability Creative arts,Civic
engagement
Employee volunteering ± Nokia Helping Hands
Corporate giving
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On Employees
Strive to create an inclusive workplacethat welcomes both men and women
equally
Diverse of a community.
Believe that diversity and inclusion in
the workplace brings competitive
advantage
Diverse community with 115000employees from 105 countries
Employee communications
Labor practices
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On Supply chain
Feels that sound environmental and socialprinciples are an important part ofsustaining a successful and responsible
business Nokia Supplier Requirements
Management, Human resources,Environment
Training & building capability
Building capabilities within our ownorganization and our suppliers' is
important for sustainable improvements
Internal training & Supplier training
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Mobile communications &
health SAR Information
Networks
Radio waves and you Learn more
Research
Internet links