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Impact Of SocialMedia OnRecruitment
Presented By :Aashish. J.NDeepthi. P.RPooja ShahPooja. M V
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OverviewDefine Social Media
Social Media in Recruitment
Social Media Tools
Recruiting Strategy
Challenges and Roadblocks
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Social media describes a new set of internet tools that enable shared
community experiences, both online and in person.SM is a community of people with common interests who connect with on
another to learn, play, work, organise and socialise. Communities can belarge or small, local or global. They can be public or restricted to
members.
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Social Media by the numbers346,000,000 number of people globally read blogs700,000,000 number of photos added to Facebookmonthly
273.1 minutes on average spent watching online videoeach month
55% Internet users who have uploaded and sharedphotos
57% users who have joined a social network
93% people expect companies to have a social mediapresence
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This is your talent pool.
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How Social Media is used torecruit ?
These are passivecandidates not actively onjob boards
Requires a proactiveapproach to reach them andthe quality content to appealto them
Emphasizes the importanceof your first impression
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This is your talentpool using socialmedia for recruiting
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What does this mean to us?
If candidates
are using
Social Media
to find what they
are lookingfor..
You need to get into the mind of
candidates &how they search
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Using social media for employment branding allows
you to meet potential candidates on their territory andengage in richer, more meaningful dialogue withthem and because social media is a conversation,people are a lot more likely to find you.
http://www.brandfortalent.com/blog/
Why? Because theyre actuallylooking for you . They want to talk to you so if you follow the rules ofgood conversation, your labor market will actually seek you out.
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Lets examine Few
Social Media trends
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SocialNetworks
Linked inFacebookTwitterYou Tube
ReferralsEmployee
Referrals
Job Portals
Naukri.comTimesjobs.com
Monster.com
Capital jobs
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Seen by users as a credible extension of their resume and a way to research relevant industry information:
Search employees and target organisations
Join Groups to join in discussions and have access toindustry information
Network with other industry professionalReference check
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Ernst & Young, Deloitte,Hallmark, Apple and the CIA allhave dedicated Facebookrecruitment strategies
Facebook is being used as astrategy to connect with passivecandidates and to build longterm talent pools
Aussie iconic brand Bushellshave successfully created agroup with a following of 8500people who make commentsand share ideas
Facebook is more than social networking, its a force for social action Mark Zuckerberg, founder
http://images.google.com.au/imgres?imgurl=http://www.costpernews.com/wp-content/uploads/2007/06/facebook.jpg&imgrefurl=http://www.costpernews.com/archives/2007/06/&usg=__1zbmXr39AAs4c-Bf0lLV8HzIodk=&h=385&w=1024&sz=25&hl=en&start=3&um=1&tbnid=LTkRB8ED8k4OcM:&tbnh=56&tbnw=150&prev=/images%3Fq%3Dfacebook%26um%3D1%26hl%3Den -
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Twitter Advertise job opportunities
Network with industry leaders
Source of candidates
Employer branding tool
Reach a wider and passive audience
Respond to comments, requests, feedback, complaints
in real time
Follow discussion on various recruitment topics
Engage in conversation and headhunt talent
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YouTube is the leader in online video, allowing people toeasily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices,blogs, and email.Founded in February 2005
Channels created as a portal forrecruitment videos, resumes .
http://www.youtube.com/http://images.google.com.au/imgres?imgurl=http://api.ning.com/files/Rl274ammd8auTkv77UyJY448xnnMdrAqSAMsjPc4-qlCTy1Ckj*TGQlcsvxo13ZcgjKBBjdMxVhdtk4AySfmks2-3tZ6rbMa/YouTubeLogo.jpg&imgrefurl=http://www.beefjack.com/tag/ps3/&usg=__SME7jlhKLQDo6axNcWpMBYeKVfI=&h=905&w=1280&sz=56&hl=en&start=2&tbnid=JK3T0Bi266AFaM:&tbnh=106&tbnw=150&prev=/images%3Fq%3Dyoutube%2Blogo%26gbv%3D2%26hl%3Denhttp://www.youtube.com/ -
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2005 Sources of Hire Newspaper Ads 28.7% Employee Referrals 19.7% Agency (Contingent) 10.4% Contract Recruiters 8.7%
Job Fairs 8.3% Other Advertising 5.0% Image Advertising 4.6% Trade Journals 4.2%
College 2.9% Resume Services 2.9% Agency (Retained) 2.1% Internet 2.1%
Radio 1.5%
2011 Sources of Hire
Referrals 28.0% Job Boards 20.1% Career Site 9.8% Recruiter Initiated 9.1%
College 6.6% Rehires 4.3% Social Media 3.5% Walk-Ins 2.5%
3rd Party 2.3% Career Fairs 1.9% Temp-to-Hire 1.6% Other
8.1%
The World Has Changed
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CONCLUSION
It is a pivotal moment to embrace socialmedia.
More interactions happening online,opening up opportunities for finding andsharing ideas and information.
Younger generations realizing the value ofbeing purposeful about whats postedabout them online.
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Cont
Whether you are a student, a counselor orsomeone looking for new talent, you canbenefit from learning about and usingsocial media in a responsible and effectiveway.
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Your Assignment
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Questions?
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References
www.socialrecruitment.com Taleo Research Paper
www.dameondigital.com www.brandfortalent.com/blog www.hrb.org
http://www.socialrecruitment.com/http://www.dameondigital.com/http://www.brandfortalent.com/bloghttp://www.hrb.org/http://www.hrb.org/http://www.brandfortalent.com/bloghttp://www.dameondigital.com/http://www.socialrecruitment.com/