Download - Impact of Entrepreneurship Training
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Revisiting the Cognitive Developmental Trajectory of Entrepreneurship...
...The Role of Critical Developmental Experiences
...and the REAL question?
Norris Krueger ([email protected]; @entrep_thinking)
Helle Neergaard (Aarhus; [email protected])
BCERC 2011
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Key Questions?
If we want to understand how we learn to think like entrepreneurs, don't we need to know...
What IS this “entrepreneurial” mindset anyway?
Conceptually? Measurably? Concisely & robustly measurable?
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Key Mechanisms
What truly induces transformative learning?
Key developmental experiences?
What do entrepreneurship classes actually do?
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Two Ways to Learn
Behavioristic- fill the bucket
-define the buckets
Constructivistic- light the fire (or fan it!)
- assume knowledge structures evolve(often discontinuously)
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Novice ExpertEntrepreneurial
Mindset
Critical Developmental Experiences
Change in what we know (content)
Change in how we know it (knowledge structures)
Change in Deep Beliefs
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A little background
Is it about intentions? If not.. what else?
Perceived Social Norms
Personal Desirability
Perceived Self-Efficacy
Perceived Collective Efficacy
Perceived Desirability
Perceived Feasibility
INTENTIONS
Precipitating Event
PERCEPTION of OPPORTUNITY
Action
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A little background, part 2
Informed Intent? Expert intent?? Experiential!
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BILDUNGS-BRANDSTIFTER?
Novice Expert
EntrepreneurialMindset
Critical Developmental Experiences
Change in what we know (content)
Change in how we know it (knowledge structures)
Change in Deep Beliefs
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A little background, part 3
Have we really nailed down what “entrepreneurial mindset” looks like?
Sounds like? (Smells like?) But maybe a few thoughts...
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Thoughts? Which are the hardest to change? (More important for here... what can we measure?)
* Seeing opportunities* Seeing self as entrepreneur (role identity)• Strategic thinking• Dot-connecting / pattern recognition• Effectual thinking (bricolage, improv)• Optimist (attributional)• Metacognition• Counterfactual thinking• Bias for action (vs. FoF!)• Value creation as sine qua non (Market-pull?)
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So what IS this “entrepreneurial mindset” anyway??
• Thoughts? Which are the hardest to change? – (More important for here... what can we measure?)
Seeing opportunities• Seeing self as entrepreneur (role identity)• Strategic thinking• Dot-connecting / pattern recognition• Effectual thinking (bricolage, improv)• Optimist (attributional)• Metacognition• Counterfactual thinking• Bias for action (vs. FoF!)• Value creation as sine qua non (Market-pull?)
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A little background, part 4
Opportunities Seeing opportunities; Acting on opportunities
Intent and... its correlates (PF, PD, SN, self-efficacy)
Optimism (a la Seligman) Expert script? Role Identity / Mental Prototypes
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“concise, robust”...
Opportunities presented for ALL of us
Experiential >> Non-experiential
So how would YOU assess impact?
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Research Design
Pre / post 1-day full-immersion 'boot camp' experiences Assess impact: Intense events; Key measures Intent (intent, correlates) Optimism (“What's the One Thing... ?”) Script cues Role Id
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Measures
Intent
Intent, correlates (PD, PF, SN) Optimism
content analyze “What's the One Thing... ?” Script cues
Short version of Mitchell's 'cue' instrument Role Identity / Mental Prototype
“Draw me a picture...”
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Sample & Hurdles
Two boot camps (PI not presenting), N =20, 24 28 M, 16 F Mostly mid-20s, predominantly non-minority Intent, optimism, administered pre/post Script measure pre or post Picture pre or post plus change
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Intent (Changes in)
PRE POST
Intent (0-100) 54 56
(women only) 56 63
Perceived Feasibility 58 63
Perceived Desirability 69 72 (ns)
(std dev) 11.0 17.7
Social Norms 44 53 (n.s.)
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Optimism (Seligman-style)
PRE POST
B/F Barrier ? Facilitator Barrier ? Facilitator
21 11 12 19 10 15
E vs I? External ? Internal External ? Internal
22 9 13 19 8 17
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Script Cues
5/12 7/12
PRE POST
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Pictures
Still W-I-P Techies can't draw? ;) Self-described changes
“More me” “More specific AND more inclusive”
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Conclusions/Discussions
Immersion events appear to change mindset Measures are promising but need work Need to check back for stickiness Other experiential exercises NON-experiential activities, even“anti-experiential”? ;) What have I missed?? Again... how would YOU measure mindset change?
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Triangulation and MORE Opportunities
ISEEO – experimental approach
GUESSS –-> N > 86,000?
Neergaard - action research
+ GEW
TED-ED??
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Contact info
Norris Krueger
@entrep_thinking)
Helle Neergaard
plus Facebook, LinkedIn
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YESNOLOGIN / REGISTER
www.StartupWeekend.orghttp://globalstartupbattle.com/wildcard/
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2525
This is your brain on unfairness (ultimatum game?)