Download - Impact Meetup: Modelling your impact
IMPACT MEETUPModelling your impact
6.4.2016
www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
WELCOME
● Jan 26th: How to structure an impact enterprise using the Social
Business Model Canvas
● Feb 24th: Today’s cooperativism & financing cooperatives
● Apr 6th: Modelling your impact
● May 3rd: Crowdfunding for impact enterprises
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WHAT IS IMPACTOR & WHO ARE WE?
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I thought I’d start off with some great examples…
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BUT THAT’S NOT IMPACT?!?!
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THE CUSTOMER (BENEFICIARY) IS ALWAYS RIGHT
HUMAN-CENTERED DESIGN:● Who is the consumer? Does the
design reflect the user characteristics?● What is the consumer experience
about the product?● Why does the consumer use this
product or design?● ETC.
THE CUSTOMER (BENEFICIARY) IS ALWAYS RIGHT
Human-centered Design
● Who is the customer? Does the design reflect the user characteristics?
● What is the customer experience about the product?
● Why does the customer use this product or design?
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EXISTING IMPACT MEASUREMENT TOOLS
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...and many, many more!
Golden rule of data measurement:
data is only as useful as the decisions and ACTION it leads to
Don’t aim for perfection, but for actionable data
→ be a learning organization
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WHAT IS THE POINT IN MEASURING IMPACT?
“Don’t just prove impact, improve it” -Acumen
→ Impact measurement modelling = product/service development
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THEORY OF CHANGE ≈ logic model ≈ impact model
● Commonly used term● Theory of Change* defines long-term goals and then maps backward to
identify necessary preconditions (source: Wikipedia)○ (1) in making the distinction between desired and actual outcomes,
and ○ (2) in requiring stakeholders to model their desired outcomes before
they decide on forms of intervention to achieve those outcomes.
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Acumen’s take on THEORY OF CHANGE (ToC)
SOURCE: Making Sense of Social Impact: Acumen’s Building Blocks for Impact Analysis course on NovoEd https://novoed.com/social-impact-2016-1
Define your target customer or beneficiary
What unit makes most sense to work with? E.g. individual, household,
classroom, community
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Adapted from: Making Sense of Social Impact: Acumen’s Building Blocks for Impact Analysis course on NovoEd https://novoed.com/social-impact-2016-1
IMPACT
● What is the change you want to see in the world? ● What problem are you solving?● Longer-term effect that can be attributed to the
product● No clear line between outcome & impact● E.g. solar lantern company: Increased income for
inhabitants of slum areas
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OUTCOME
● The immediate benefits to customer for using the product
● E.g. solar lantern company: more time for livelihood & studying
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ASSUMPTIONS between impact & outcome
● What does the customer do that leads to longer term improvement over time?
● What could go wrong?● E.g. solar lantern company: more time for livelihood &
studying → assumptions:○ Solar lantern works at night○ Solar lantern is used for productive purposes
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OUTPUT
● Product / service being used at household / customer level
● E.g. solar lantern company○ Amount of lanterns in use of customers○ Time customer uses lantern
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ASSUMPTIONS between outcome & output
● How is the household using the product? ● What could go wrong? ● What has to be true about the output in order for the
outcome to occur?● E.g. solar lantern company: assumptions
○ Lantern is used correctly○ Lantern light is strong enough
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INPUT
● Primary product / service offered by the organization● Sometimes divided into input & activities● E.g. solar lantern
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ASSUMPTIONS between output & input
● What is assumed for the product to make it to the customer to use?
● E.g. solar lantern company: assumptions○ The sold lantern ends up being used ○ The sold lantern works
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Adapted from: Making Sense of Social Impact: Acumen’s Building Blocks for Impact Analysis course on NovoEd https://novoed.com/social-impact-2016-1
EVIDENCE REVIEW
Identify which pieces of the TOC need to be verified through further evidence review to gain clarity and prove you are having impact
Test your assumptions - ask questions that are...
SpecificMeasurableUnderstandableRelevantFramed
Consider what implications they have for your current model
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METRICS: a whole separate (important) conversation
IRIS Metrics: list of generally-acceptedperformance metrics http://iris.thegiin.org/metrics/list
Co-developed by the Rockefeller Foundation, Acumen and B Lab in early 2008. Managed by the GIIN (Global Impact Investing Network) since 2009.
Select decision-oriented metricsPrioritize metricsAsk key questions: what, why, how, when, who? Set performance targetsIteratewww.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
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WANT TO LEARN MORE?
● Making Sense of Social Impact: Acumen’s Building Blocks for Impact Analysis course on NovoEd https://novoed.com/social-impact-2016-1○ Still available until April 20th!
● Acumen’s Lean Data initiative http://acumen.org/ideas/lean-data/
● Lean Data Approaches to Measure Social Impact May 10, 2016 - June 8, 2016 https://novoed.com/lean-data
● Sign up for the Impactor mailing list at www.impactor.fi & keep an eye out for what we have planned on the topic
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THANK YOU!
Please feel free to stay, mingle & continue the discussion :)
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