MARKET INTELLIGENCE . CONSULTINGwww.techsciresearch.com
2015 – 2025
GLOBAL IMMUNITY BOOSTING PRODUCTS MARKET
FORECAST & OPPORTUNITIES
2
Scope of ReportProduct of Interest (POI): Immunity Boosting Products
Review Period
2015 – 2018
Base Year
2019
Estimated Year
2020
Forecast Period
2021 – 2025
Year Range
REGION
• Asia-Pacific
• Europe
• North America
• South America
• Middle East &
Africa (MEA)
Immunity boosting products such as supplements, beverages, food, among others are used forenhancing the immunity of individual. These products can be purchased online or offline andare gaining popularity in recent times. Majority of immunity boosting products have vitamin C,vitamin B6 and vitamin D as leading nutrients.
Market Segmentation
Product Type
• Food
• Beverages
• Supplements
• Others
DISTRIBUTION CHANNEL
• Online
• Offline
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Table of Contents
S. No. Contents Page No.
1. Product Overview (Definition of product and major terminologies used in the report)
2.Research Methodology (Detailed description of the methodology used to conduct the research, Rawdata backup, list of all secondary sources, List of respondents for primary surveys)
3. Impact of COVID-19 on Global Immunity Boosting Products Market
4. Executive Summary
5. Voice of Customer
5.1. Brand Recall
5.2. Factors influencing purchase decision
5.3. Challenges & Unmet needs
6. Global Immunity Boosting Products Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type (Food, Beverages, Supplements, Others)
6.2.2.By Distribution Channel (Offline (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Others) and Online)
6.2.3. By Region (Asia-Pacific, Europe, North America, South America and Middle East & Africa)
6.2.4. By Company (2019)
6.3. Product Market Map
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S. No. Contents Page No.
7. Asia-Pacific Immunity Boosting Products Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Distribution Channel
7.2.3. By Country (China, India, Japan, Australia, South Korea)
7.3. Asia-Pacific: Country Analysis
7.3.1. China Immunity Boosting Products Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product Type
7.3.1.2.2. By Distribution Channel
7.3.2. India Immunity Boosting Products Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
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S. No. Contents Page No.
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product Type
7.3.2.2.2. By Distribution Channel
7.3.3. Japan Immunity Boosting Products Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product Type
7.3.3.2.2. By Distribution Channel
7.3.4. Australia Immunity Boosting Products Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Product Type
7.3.4.2.2. By Distribution Channel
7.3.5. South Korea Immunity Boosting Products Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
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S. No. Contents Page No.
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Product Type
7.3.5.2.2. By Distribution Channel
8. Europe Immunity Boosting Products Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Distribution Channel
8.2.3. By Country (France, United Kingdom, Germany, Spain, Italy)
8.3. Europe: Country Analysis
8.3.1. France Immunity Boosting Products Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product Type
8.3.1.2.2. By Distribution Channel
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S. No. Contents Page No.
8.3.2. United Kingdom Immunity Boosting Products Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product Type
8.3.2.2.2. By Distribution Channel
8.3.3. Germany Immunity Boosting Products Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product Type
8.3.3.2.2. By Distribution Channel
8.3.4. Spain Immunity Boosting Products Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Product Type
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S. No. Contents Page No.
8.3.4.2.2. By Distribution Channel
8.3.5. Italy Immunity Boosting Products Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Product Type
8.3.5.2.2. By Distribution Channel
9. North America Immunity Boosting Products Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Distribution Channel
9.2.3. By Country (United States, Canada, Mexico)
9.3. North America: Country Analysis
9.3.1. United States Immunity Boosting Products Market Outlook
9.3.1.1. Market Size & Forecast
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S. No. Contents Page No.
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product Type
9.3.1.2.2. By Distribution Channel
9.3.2. Canada Immunity Boosting Products Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product Type
9.3.2.2.2. By Distribution Channel
9.3.3. Mexico Immunity Boosting Products Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Product Type
9.3.3.2.2. By Distribution Channel
10. South America Immunity Boosting Products Market Outlook
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S. No. Contents Page No.
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By Distribution Channel
10.2.3. By Country (Brazil, Argentina, Colombia)
10.3. South America: Country Analysis
10.3.1. Brazil Immunity Boosting Products Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1 By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Product Type
10.3.1.2.2. By Distribution Channel
10.3.2. Argentina Immunity Boosting Products Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1 By Value
10.3.2.2. Market Share & Forecast
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S. No. Contents Page No.
10.3.2.2.1. By Product Type
10.3.2.2.2. By Distribution Channel
10.3.3. Colombia Immunity Boosting Products Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1 By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Product Type
10.3.2.2.2. By Distribution Channel
11. Middle East & Africa Immunity Boosting Products Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Product Type
11.2.2. By Distribution Channel
11.2.3. By Country (Saudi Arabia, South Africa, UAE)
11.3. Middle East & Africa : Country Analysis
11.3.1. Saudi Arabia Immunity Boosting Products Market Outlook
11.3.1.1. Market Size & Forecast
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S. No. Contents Page No.
11.3.1.1.1. By Value
11.3.1.2. Market Share & Forecast
11.3.1.2.1. By Product Type
11.3.1.2.2. By Distribution Channel
11.3.2. South Africa Immunity Boosting Products Market Outlook
11.3.2.1. Market Size & Forecast
11.3.2.1.1. By Value
11.3.2.2. Market Share & Forecast
11.3.2.2.1. By Product Type
11.3.2.2.2. By Distribution Channel
11.3.3. UAE Immunity Boosting Products Market Outlook
11.3.3.1. Market Size & Forecast
11.3.3.1.1. By Value
11.3.3.2. Market Share & Forecast
11.3.3.2.1. By Product Type
11.3.3.2.2. By Distribution Channel
12. Market Dynamics (This chapter assesses the major demand drivers and restraints.)
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Table of Contents
S. No. Contents Page No.
12.1. Drivers
12.2. Challenges
13.Market Trends and Developments (This section captures recent trends pertaining to manufacturingor consumption, market movements in terms of points of production and consumption, advancementsand development)
14. Competitive Landscape
14.1. Competition Outlook
14.2. Company Profiles (Top 10 Leading Companies)
14.2.1. Company Details
14.2.2. Products & Services
14.2.3. Financials (As Reported)
14.2.4. Key Market Focus & Geographical Presence
14.2.5. Expansion Strategies
14.2.6. Key Management Personnel
15.Strategic Recommendations (Based on the findings of the report strategic recommendations onhow to enter and expand market share)
16. About Us & Disclaimer
RESEARCH METHODOLOGY
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Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data Collection
Developing List of Respondents
Formulating Questionnaire
Market Profiling
Data Validation
Data Analysis
In-depth secondary research was conducted to
determine top players in the global immunity
boosting products market, overall market size and segmental market size.
In order to conduct industry experts’
interviews, TechSciformulated a detailed
discussion guide.
List of industry players and industry
specialists was developed.
TechSci conducted interviews with
industry experts and industry players for data collection and
verification.
Data obtained as a result of primary and secondary research was
validated through rigorous
triangulation.
The data was scrutinized using MS-Excel, statistical
tools and internal proprietary database to obtain qualitative and
quantitative insights about the global immunity
boosting products market.
Data
Collection
Data Filter
& AnalysisResearch &
Intelligence
Actionable
InsightsBusiness
Solution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn✓ TechSci Internal
Database
✓ Factiva✓ Hoovers
Paid Sources
✓ Company Websites✓ Company Annual
Reports✓ White Paper Study✓ Financial Reports✓ Investor
Presentations✓ Regulatory Body✓ Associations, etc.
Secondary Research
Primary Research
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Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of the global immunity boosting products market. The team has
analyzed the outlook of various segments of this market, while considering the major influencing factors such as growing need for immunity boosting
food products. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve
sustainability in the global immunity boosting products market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value: Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive
secondary research and primary surveys, with various key opinion leaders/stakeholders, such as immunity boosting products companies, channel
partners, market influencers & end users, industry experts, and other industry participants.
• The team interviewed more than 15 – 20 immunity boosting products companies, 100 – 120 end users, and 15 – 20 industry experts and other value
chain stakeholders in the global immunity boosting products market to obtain the overall market size from 2015 to 2019, which was validated by
the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2015-
2019.
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Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by product type, by distribution channel, by region and
by company. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across various
segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from
other stakeholders.
Methodology Followed for Calculation of Market Shares:
• Market shares by product type, by distribution channel, by region and by company were calculated based on the responses received through
primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments
of immunity boosting products markets. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion
leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast global immunity
boosting products market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
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Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used
the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that
the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD),
with the market size indicated in USD million.
Partial List of Companies Interviewed Key Secondary Sources
▪ Abbott Laboratories
▪ Danone S.A
▪ Amway Corporation
▪ Archer Daniels Midland Company
▪ NOW Health Group, INC
▪ Associated British Foods Plc
▪ Dole Food Company, Inc.
▪ Fonterra group Cooperative Limited
▪ Hines Nut Company
▪ Olam International
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ News Dailies
▪ Credible Paid Databases
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Industry Brief
According to TechSci Research report, “Global Immunity Boosting Products Market By Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2025”,
the global immunity boosting products market is projected to grow at a steady pace and reach $ 17 billion by 2025, on the back of increasing personal disposable income, rising
urbanization, coupled by increasing consumer awareness about immunity boosting based products. Moreover, growing consumer demand for immunity boosting products due to
rising number of COVID-19 cases across the globe has also been boosting immunity boosting products market. Additionally, increasing demand for beverages such as probiotic
drinks, juices, coffee, and growing online sales are some other factors that are anticipated to contribute to the growth of immunity boosting products market during the forecast
period.
In terms of distribution channel, the immunity boosting products market is categorized into supermarket/hypermarkets, convenience stores, medical stores and online. In 2019,
convenience stores accounted for the largest share in the global immunity boosting products market, followed by medical stores, supermarket/hypermarkets and online
segments. Online channel will witness a healthy growth owing to growing sales of immunity boosting products from ecommerce websites after the rising number of COVID-19
cases, globally.
In terms of region, the global immunity boosting products market is categorized into North America, Asia-Pacific, Europe, Middle East & Asia and South America. The market for
immunity boosting products in North America was the largest regional market in 2019, on account of a large customer base who prefer immunity boosting packaged products in
the region and also presence of major manufacturers, who are producing immunity boosting products in North American countries such as United States and Canada. US
immunity boosting products market accounted for more than one-fourth of the global immunity boosting products market in 2019. The growth in US immunity boosting products
market is majorly due to the wide consumption of various types of immunity boosting supplements such as powder/ liquid mixes, tablets, and beverages and the presence of
major industry players in the country.
“Global immunity boosting products market is anticipated to register a healthy growth during forecast period. The growth in the market is anticipated on account of growing
consciousness about health & wellbeing and rising consumption of healthy products such as immunity boosting products on a regular basis across the globe. Moreover, the latest
trend which the global immunity boosting products market is experiencing is rising consumer demand for ready to drink beverages due to enhanced convenience they offer
compared to supplements such as power/liquid mixes.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
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Sample Data - Snapshot
Global Immunity Boosting Products Market Size, By Value (USD Million), 2015-2025F
5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00
2015 2019 2020E 2025F
By Value (USD Million)
CAGR By Value
XX%CAGR By Value
YY%
North America Immunity Boosting Products Market Share, By Product Type, By Value, 2015–2025F
25%25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
2015
2016
2017
2018
2019
2020E
2021F
2022F
2023F
2024F
2025F
Food Beverages Supplements Others
United States Immunity Boosting Products Market Share, By Distribution Channel, By Value, 2015–2025F
50%50%50%50%50%50%50%50%50%50%50%
50%50%50%50%50%50%50%50%50%50%50%
2015
2016
2017
2018
2019
2020E
2021F
2022F
2023F
2024F
2025F
Offline Online
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Report Name: GLOBAL IMMUNITY BOOSTING PRODUCTS MARKET
FORECAST & OPPORTUNITIES
2015 – 2025
About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas
to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting
models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and
global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the
market.
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