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Engaging With Customers
Using Social Media
Insert location name
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What is Social MediaSocial media is the use of a variety of media for the purpose
of social networking.
The term “media” is the tools we use and can include any
technologies used for communication and interaction
in conjunction with the web. Internet enabled mobile
phones, netbooks and laptops can be used as well as
traditional computers.
Social networking is the term used to describe two or more people interacting for a specific purpose. Commonly this is the use of online websites and applications to make connections with other people.
There are many reasons for people to want to connect such as for a common interest such as hobbies, sporting activities and simply to extend personal relationships. Businesses may use online tools for trading -buying and selling - or for getting their services out to the public. Many social communities are formed for the sharing of knowledge, their beliefs and new items.
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What happens online every minute
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Types of Tools and Applications
There are many different tools and applications that are usedfor social media. Each has a particular focus but all arepredominantly information sharing tools. Many tools startedout as single applications but are increasingly being mergedinto larger, all inclusive applications.
Social media tools can be used by individuals for personal communication or fur business use in marketing or public relations. Sites will give the contributor options for making their information public for anyone to view or private forindividuals access only.
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Types of Tools and Applications
There are variations within this toallow restrictedaccess specificindividuals and groups of people.
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Illawarra Digital Enterprise Partners
For more information visitwww.illawarradigital.com.au