Copyright 2011© by chlorophyll brand & communications consultancy pvt ltd. All rights reserved.
IITF Delhi: Goa stall design
October 8, 2014chlorophyll
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About this presentation
• We will share stall design guidelines for a one-side entry stall at IITF, Delhi
• This presentation does not contain the actual design for the stall
• It only contains the mandatories and guidelines
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Guidelines and mandatories
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One side entry
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Guidelines for IITF Delhi Stall• Rotating Goa ambigram ideantity™ along with a
standee explaining Goa’s contrasts (at the reception)
• A key element, tall, large and imposing enough to attract the attention of visitors from a distance (like a lighthouse or a palm tree)
• Images of Goa’s contrasts that reflect what tour operators/travel agents in a certain area or city are looking for: for example, images of waterfalls and beaches in a stall
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Guidelines for IITF Delhi Stall
• Give-away and merchandise area (right at the exit where GTDC executives hand over Goa literature and merchandise to every visitor)
• Closed /open discussion area equipped with LCD screens
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Panel reflecting Goa’s contrasts
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Icons that explain various zones
• These icons, plotted on the stall diagram, are meant to give you a clearer sense of the various zones inside the stall design.
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Reception
Discussion Area
Key element to attract visitors
Cafe
Give-away counter
Visitors
Directional signage
Brochure & pamphlets
ReceptionReception
Marketing Executives
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‘One side entry’ stall design
• Stall design with the smallest area: 36 sq mtrs
• Mandatory zones: reception with rotating Goa ideantity™, discussion area with LCD, cafe with Goan cuisine, interactive experience zone, give-away and merchandise counter
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Backdrop for images / LCD screens (marked in red)
• This area must have images of Goa’s contrasts that reflect what tour operators/travel agents in a certain area or city are looking for.
• Adequate space must be allocated for images, as indicated on the next slide
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Visitor flow
• The following diagram displays the ideal placement of various zones in a one-side entry stall to ensure smoother visitor flow
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Directional signage:Placed in the walkways to guide visitors to the Goa stall
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Reception with the rotating Goa ambigram
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Key element to attract visitors even from a distance
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Merchandise and give-away stand at the exit
• GTDC executives pick up relevant items from the stand and hand these over to every visitor who leaves the stall
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Material guidelines
• Recommendations of backdrop material in order of preference:• One: Large LCD screens showing Goa’s contrasts• Two: Backlit scrollers• Three: Vinyl-pasted backdrops
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Brand ideantity™ guidelines
• These have been uploaded on the GTDC website: please refer to the ideantity™ usage guidelines and colour guidelines mentioned there.
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Copyright 2011© by chlorophyll brand & communications consultancy pvt ltd. All rights reserved.
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Thank you
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