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We’ll get started shortly.
9/03/2014
Welcome to IGDA’s Webinar Wednesday!
What is Webinar Wednesday?• www.igda.org/webinars
Reminders• This session is being
recorded.• You will be able to hear me
but I will not be able to hear you.
• But I have a question!
Recording of the presentation can be found at http://youtu.be/pLGxMbDqEX4
9/03/2014www.igda.org
Publishers: Who Needs Em?
Panelists – Short Presenter IntroGlobal Games Market ProjectionsDown and Dirty Business ModelsPublishers View of the WorldSelling Your Soul (IP Ownership)Come Get Your CheeseThe Holy GrailComments/Questions
9/03/2014www.igda.org
David Edery
Twitter: @djedery
Publishers: Who Needs Em?
9/03/2014www.igda.org
Tom Buscaglia
Twitter: @thombusc
Justin Berenbaum
Twitter: @scslug
Newzoowww.igda.org9/03/2014
Traditional Retail ModelWholesale(Gross Revenue to Publisher)
$48.00
Cost of Goods (Includes 1st Party Royalty)
-$10.00
Variable Sales & Marketing (Commissions, MDF’s, Trade, etc.)
-$9.00
Gross Profit Per Unit (before Dev. Costs)
$29.00
Licensor Royalties - (if any)
Developer Royalties5% to 20%
of Profit
Model seems OK, assuming you can move most of your units at full MSRP…
and no returns/price protection
Retail Price =
$60.00 + Tax
www.igda.org9/03/2014
Digital Distribution Revenue Model
Retail Price (Gross Revenue to Publisher/Developer after platform Fee - ~30%)
$10.50
Cost of Goods (Includes 1st Party Royalty)
-$0.00
Marketing (Commissions, MDF’s, Trade, etc.)
-$0.00
Gross Profit Per Unit before Dev. Costs, Q/A, LOC, Ratings,
etc.$10.50
Licensor Royalties - (if any)
Developer Profit $10.50
Model seems OK, assuming you can move most of your units at full price but…
Retail Price =$15.00
www.igda.org9/03/2014
How Publishers See Developers?
From The Far Side by Gary Larsonwww.igda.org9/03/2014
How Much Do You Need?
www.igda.org9/03/2014
Come Get Your Cheese?
www.igda.org
Risk vs. Reward
9/03/2014
What is the Holy Grail?
•Money and Get Out of the Way•Marketing and Get Out of the Way•What is the perfect deal?
www.igda.org9/03/2014
