Using Social Media to Further Your Career
Callum Sinclair, Partner, DLA Piper ([email protected])
Sarah Lawrence, Senior Associate, DLA Piper ([email protected])
Marissa Pick, Senior Social Media Marketing Manager, Euromoney ([email protected] )
15 January 2014
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Introduction
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My LinkedIn Story
6 steps to today Decided what I wanted out of LinkedIn
Joined and designed a basic profile
Took a course
Started to use and experiment
Won some work and realised potential
Ran 1 to 1 pilot with LinkedIn consultancy
Quick tips Profile
Groups
Recommendations/Endorsements
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Further Reading
Winning Work with LinkedIn – An Extended Guide (Adam Gordon, www.linkedin.com/in/adamwgordon)
LinkedIn for Lawyers – Connect, Engage and Grow Your Business (Kirsten Hodgson, www.linkedin.com/in/kirstenhodgson)
www.linkedin.com/in/callumsinclair
Using LinkedIn to build a brand
Behind the scenes
Control
Personalise your URL
Using groups
24/7 – timely, relevant and interesting posts
Use visuals
Learn to share
Promote new services
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Avoid common LinkedIn Mistakes
Stop lying! And a few other mistakes… No photo/old photo/glamour shot
More isn't always better…
Being 'social' does not mean hard sell!
Adding people you have no connection with
Thinking too small
Use of recommendations
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Social Media Misuse
Recruitment – vetting/discrimination issues
Misuse during employment
Posting inappropriate comments/material
breaching client confidentiality
Infringing third party IP rights
Harassment/bullying/unlawful discrimination
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Misuse of Social Media on termination of employment
Competing Interests How can LinkedIn assist employees on termination of
employment? Access to former employer's client details LinkedIn announcement Profile update Articles/Groups/Discussions
Do LinkedIn contacts = Confidential Information?
Who owns your LinkedIn contacts? In the course of employment v personal account?
Whitmar Publications Ltd v Gamage and others [2013]
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Social Media – New issues for Restrictive Covenants?
Quick recap on main types of restrictive covenants: Non-compete, non-solicitation, non-dealing and non-poaching.
Non-Solicitation – what amounts to solicitation in the context of LinkedIn? a targeted approach to clients; and an explicit or implicit request to do business
"Dear [ ]
This is to inform you that I left the Partnership of Taylor Stuart & Company on 18 November 1994. With effect from 1 December 1994.
I shall be establishing my own professional practice and can be contacted above.
Yours sincerely."
Risk in updating LinkedIn profile?
Use of non-dealing covenants?
Non-poaching of employees?
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Practical Solutions for Employers?
Work dedicated LinkedIn account
Copy LinkedIn contacts over to employer's main database
Require employees to amend the visibility of connections
Right of access/password control
Be specific regarding social media in restrictive covenants e.g. specify what amounts to solicitation – try and remove uncertainty
Require employees to delete existing or prospective clients from all social networking sites and/or close down their LinkedIn account
Prohibit employees from reconnecting with clients or prospective clients for the period of their restrictive covenants
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@Marissapick
Demonstrate your proficiency with all things digital, including Twitter & Facebook This shows you’re up on digital trends, which affect every
company
Employers are increasingly looking for this competency in potential employees
This is important for baby boomers: If you’re over 50, companies are worried that you won’t be able to use social media and other digital tools
The fastest growing demographic on Twitter is the 55-64 year age bracket
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@Marissapick
Learning from your digital network Have a two-way dialogue and listen to other people’s points of
view
Becoming part of an online community is a great way to identify and follow trends in your areas of interest
Turn to your network through Facebook and Twitter with specific questions about your field, for a job search, or for other ways of advancing your career Not everything you read is true!
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How can you use Facebook to further your career?
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Promote yourself on your Facebook page Include a link to your CV, your LinkedIn page, or Twitter profile
Highlight skills and experience using the tools Facebook gives you Feature pictures of your projects or latest work
Use your events calendar to promote any speaking engagements or seminars you are attending
Highlight and tag any associations you’re a member of to boost your credentials
How can you use Twitter to further your career?
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Use Hash Tags
Attend Twitter Chats
Build a Supportive & Engaged Network
Locate Industry Conference’s and Events
Other Platforms to Utilize
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'Vine Resume' Woman Gets a Job
Think Before You Post
Marina Shifrin quit her job in a viral video dancing in office at 4:30 am from her Taiwanese animation company due to frustration over her boss requiring quantity of videos versus content
To date the video has received 17 million+ views
What happens on YouTube stays on YouTube
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Questions