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IFAC Professional
Accountants in
Business Committee
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IFAC PAIB -A Vision of the Finance
Professional and the Finance Function
CA 2025
Contents
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The Road to Relevance: Accounting for the Business
The financials only tell a small part
of a performance story
The accountant of today and tomorrow
needs to provide information and analysis
that supports decisions about all aspects
of an organization’s business model
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What do finance function customers want from the finance function?
Customer perspective of the finance function, and
key insights on opportunities and challenges
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Growth areas:
• Co-pilot
• Navigator
• Brand protector
• Influencer
The Professional Accountant Profile and Roles that
will Lead to Relevance
Germination areas:
• Story teller
• Technology and
digital enabler
Conservation areas:
• Trusted
Professional
• Analyst
Creative
destruction:
• Transaction and
process expert
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CA2025 Project Proposed Competence Framework
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Knowledge, skills and competencies professional
accountants require to embrace roles
Business and
sector-specific
Interpersonal & behavioral
Technical
Ways to acquire relevant knowledge, skills and
competency:
• Formal and structured
– PAO qualification, additional education and CPD
• Lifelong learning
– On the job, secondments/job rotations, onsite
training, shadowing, experiential training, and
learning by doing in a supportive environment
• Social and community
– Mentoring/coaching (role models and reverse
mentoring, 360 performance feedback, and
volunteer roles (e.g. board member of treasurer of
an external organization)