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Creating a Content Strategy for Social Media
Adtech 2012Kelvin Newman – Director of Strategy
SiteVisibility @kelvinnewman
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Who am I, though?
• Director of Strategy at SiteVisibility– Natural Search, PPC, Social Media & AnalyGcs Agency
– Organiser of BrightonSEO Conference– Host of UK most popular internet markeGng podcast
–My twiNer is twiNer.com/kelvinnewman
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But who are you?
• In few sentences–Who you are?–Who you work for?–What does you job entail?– Do you have a content strategy for your social media campaign?
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A Process For Content Marketing
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THEME
Ed.ward
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Hook
iPeat
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Engaging Content
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Marketing
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Evaluation
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BrightonSEO Salary Survey
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Hook
iPeat
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Engaging Content
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Marketing
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Evaluation
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Group Exercise ctd
• Choose a well known company your all familiar with.– As a group you are going to create a THEME content strategy that you can present back to the room in a short 2 or 3 minute presentaGon.
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Group Exercise ctd
–Who are their main Tribe you want to target with content?
–What about their business is a Hook to this tribe?–What Enganging Content can embody this Hook and appeal to this Tribe? What Mediums? What Headlines? When will it be released Etc.
– How will you Market this Content?– And How will you evaluate it?
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How am I supposed to Remember This?
• The slides are already available on hNp://www.slideshare.net/kelvinnewman• We’re also releasing a series of video podcasts covering exactly these processes at hNp://www.sitevisibility.com
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