Download - Identity and E-Commerce
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IDENTITY & E-COMMERCE
FARHANG KASSAEI, EBAY Inc.
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X.COMMERCE
I
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“Cloud Commerce ”
…Storefront…Demand generation…Personalization…Transaction …Analytics
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… IDENTITY
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Questions
II
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What does a Commercial IDP Look like?
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How do merchants use identity?
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Is there a commercial Identity?
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Is identity a continuum or discrete types?
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Can one IDP covers the whole range of identities?
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Observations
III
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Register
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Identity == Customer
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To merchants identity is
…On boarding
…Personalization
…Transaction
…Less risk, More Security
…It is not about SSO!
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“ Identity is more than authentication. The success of Facebook et. Al. is driven by access to information about the user rather than just which user it is…”
DICK HARDT
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To Customer/User…Convenience …Value …Privacy/Control
…Less risk, More Security
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Enablement is a trend
…APIs vs. App Stores
…App vs. Cloud …IDP vs. Customer Provider
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IV
Super Identity
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Implications for IDP
…”The dance”…Entity resolution …Coverage and quality…Dynamic attributes…Portability
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A Federation of…Social Identities …Professional Identities
…Other source of attributes
…Trust and Value broker
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XIDP
AP
AP
AP
Dyna
AP
RP
RP
RP
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Privacy
… Key to success… A trade off vs. A violation… Meaningful control
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We’d like to hear from you
… Attribute Provider… Identity Selector… Merchant
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Thanks You.Farhang Kassaei/[email protected]://softwareforallseasons.blogspot.com
Cover Photo: Stylized photo of Orion nebula, Courtesy NASA