CONNECT WITH THE CORE AUDIENCE CONNECT WITH THE CORE AUDIENCE OF INFLUENCERS WHO REALLY MATTEROF INFLUENCERS WHO REALLY MATTER
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SPA Future Thinking conducted research to identify Connectors and non-connectors across a range of categories including automotive, financial services, mobile handsets and retail in September 2014. Automotive Connectors are 19% of car owning adults. If you would like to find out more about identifying your brand Connectors please contact a member of our media team.
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Data courtesy of SPA Future Thinking
www.spafuturethinking.com
Automotive Connectors are key
brand advocates who connect through multiple touchpoints.
Do you know what they are saying about
your brand?
They are highly
engaged with social media
Advertising and brands
are important to them
Automotive Connectors love new
technology and fashion
4 times more likely than non-
connectors to...
Take part in online
discussions
Rate products online
Tweet
3
times more likely
to look for product ratings onl
ine
9 times more likely to agree
that online blogs strongly influence their
opinions
20 times more likely
to buy cutting edge technology
7
times more likely
to keep up with latest fa
shio
n
Adv
ertis
ing strongly infl uences
auto connectors brand choi
ce
5 times more likely to agree
that the car they choose is important to their image
4 times more likely to agree
that advertising helps them
choose what brands they
buy
Connectors are key Connectors are key influencers for your brand.influencers for your brand.Do you know what they Do you know what they are saying about it?are saying about it?
We’ve identified and researched
3,365 automotive connectors
Let us tell you a bit about them...
