Identifying & Delivering Client Needs
© Mohamed AzmeerNovember 2006
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Sri Lanka – The Paradise Island
Population : ~20million
Literacy rate : >95%
Major exports:
Ceylon Tea, Rubber, Cinnamon, Apparel
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ConceptNursery
Focus : Technology Business Incubation
Started in 2000
Located at the Technology Park, SLIIT Campus
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Vision
Become the preferred ‘Entrepreneur service station’
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Mission
To become an ‘Entrepreneur Engine – a true ‘service station’ for entrepreneurs by allowing access to opportunities and showing the path towards success while making Conceptnursery self-sustaining.
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Opportunities
No ‘practical’ support for entrepreneursNo training center targeted at entrepreneur developmentGovernment favoring ‘local business’Demand towards professionalism and access to best practices from traditional business
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Business Concept
Create awareness, train, empower, harvest
– Segment the market– Conduct different programs for each level– Generate more entrepreneurs– Make money along the way
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Rationale – The truth..!
Conceptnursery, all this time was busy working at layer-4 waiting for ‘semi-successful’ incubateesIt is time to tap other layers and start incubating more ‘eggs’Only when we incubate more ‘eggs’, we’ll see a higher success rate
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General Public
General public will be approached with ‘BigIdea’workshop– Agenda:
• Coming up with new ideas (Creativity)• Writing a business plan• ‘BizWorld’ Marketing game
No fee chargedCreates awareness on entrepreneurshipEducates on components required to start a business, benefits, risks & rewards etc…
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Micro Entrepreneurs
Online Technology & Investment Exchange (OTIE) membershipFor part timers who are not interested in a formal companyOne time sign-up fee for service providers
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Virtual Tenants - SOHO
Virtual incubatees– Small office/Home office (SOHO) operations
Mostly partnershipsNot ready for an enterprise, but want to become oneCoaching required– Monthly service fee – Extra coaching/training fee charged– Information rich Tenant Portal
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Resident Tenants
Serious entrepreneurs wanting to build an enterpriseContinuous Support– Financial and non-financial support – Differed payment scheme
Rent is charged
A Process based incubationto increase the success rate.
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The ‘InsOutInsOut’ modelInception LevelInception Level Management LevelManagement Level Growth LevelGrowth Level
Technology Update and selection
Management (Project management, Quality, Process) and roadmap development
Deployment, scalability, availability and distribution
Strategy IFE, EFE & SWOT and TOWS
GAP and working towards it
Strategic resolve (alternate strategies)
Marketing Competition and market analysis Opportunity mapping Positioning, branding
(being world class)
Investment Requirement analysis Getting ready for due-diligence Growth plan
Human resource Culture and leadership Productivity improvement Attract & retain best talent
Legal Role of domestic business law, Identifying IP & patent Managing IP Value creation thru IP
Finance Basics of finance management Critical reports/graphs Financial management
Value Addition
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Formal training for entrepreneursDiploma / Certificate course on EntrepreneurshipEssential knowledge delivered at the right doseFull time or part timePaid program
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What is Idea Box ?
Database of commercializable technologyPart of ‘Tenant Portal’Currently all universities have un-published opportunitiesContains a package/process to commercialize technology (eg: legal, funds, HR, IP etc…) CN receives a commission
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CN’s Competitive Advantage
4 year historyAccess to ‘industry networks’Incubation processSuccess stories
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Success storieszMessenger– Global GSM Award, France; nominee
ZeeLabs– Established software services exporter– Outstanding young entrepreneur award,
nominee
InfoSoft– Software services provider with a rapid
growth
FutureWave Multimedia– Local education content producer– National Institute of Education (NIE)
endorsement
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Ayubovan
Thank You